Pakistan is a homeland of infinite opportunities. It is one of the fastest-growing markets in the world with high development potential.
The government has been making efforts to improve the economy but it is also a private enterprise that has been making a significant difference. One such enterprise is the fast-food giant, McDonald’s Pakistan.
With the love of food running in the veins of the citizens, the brand has taken the opportunity to explore business and revenue generation keeping in mind social development as well.
McDonald’s Pakistan one of the most recognized brands across the nation. Over the years, the restaurant has won the hearts of Pakistanis with their top-notch services and dedication to strive as the best.
It has once again made the nation proud by making history as the first Pakistani organization to be featured in the prestigious Asia Outlook – an international magazine which highlights decision-makers globally from various industries.
Over time the international organization has not only given us memories but has also countless reasons to applause.
1. Economic Contributions Towards the Country
McDonald’s as a brand has understood its the importance of contributing to a stable yet strong economy and has helped in structuring the nation’s backbone by paying taxes and contributing to the national exchequer.
Pakistan’s potential is tremendous. Home to a population of 200 million people, there’s clearly room for the economy to grow, but only if it continues to stabilize. a requirement that we’re attempting to assist. –Jamil Mughal, Chief Operations, Marketing, Development and Supply Chain Officer McDonald’s Pakistan
2. Creating Employment Opportunities for Countless Pakistanis
Since the establishment of McDonald’s in 1998, the franchise has grown and with its growth, it has also provided employment opportunities to countless Pakistanis all across the nation.
The brand has hired a lot of unlimited talent which help the company run its smooth operations and help in its expansion.
McDonald’s Pakistan has over 3,000 employes.
3. Helping Local Vendors Grow Along
The company not only gives importance to the growth of their employees within the organization but has also provided opportunities for local vendors and new industries a chance to grow.
McDonald’s gives them a chance at generating revenue and establishing a business and it’s not just the food industry that makes the most of this. The brand gets to set a standard for emerging businesses in several industries to follow as a module of success.
4. Revolutionizing Modules with the Best of Technology
In order to provide the best value for money, the company has gone out of its way to introduce the latest methods of technology to help customers. McDonald’s established a delivery service called McDelivery where customers with access to the internet could log on to the site or even their application.
The brand then introduced online ordering of food via services like Food Panda to once again be within the reach of customers. Some of the branches then introduced the Kiosk screen which eliminated the need to wait in long lines!
Who can forget the one-of-its-kind kitchen tour where the company has shown the public how hygiene matters. Not to forget how the standard equipment in every kitchen meets not only national but also international standards.
5. Corporate Social Responsibility
McDonald’s is not just a company which intends on growing with profits, it is a corporate citizen dedicated to giving back. One of the core beliefs of the management and employees is to provide support and encourage individuals when needed most.
We’re a people company at heart – run by people, managed by people In every corner of Pakistan, in any nook and cranny, you will find that our outlets support local communities. –Jamil Mughal
It is not just one particular branch that practices these ethics, it’s each and every one of them all 365 days a year. Be it educational events, sporting, theatre, and arts or even charity, McDonald’s has associated itself with countless names and programs to help a number of people from all walks of life.
All-in-all McDonald’s has established a milestone in Pakistan and around the world. The honor of being featured in Asia Outlook is just one of many examples of how the brand has expanded throughout the years as more than just a business.
