Creative minds have, over the years, churning out mind-blowing print ads that sometimes create a more significant impact on a consumer’s mind then 2 minutes long TVC would. From huge brands such as KitKat, Dettol, to Marmite, everyone is telling their story through these visuals.
We’ve rounded up 10 Mind-blowing ads that tell a great visual story.
Kitkat is known for its famous slogan, ‘Have a break. Have a KitKat’ this print ad shows this break in a visual way, bringing the phrase to life.
2. John West – Straight from the sea
This simple ad shows the viewer that the product is sourced directly fresh from the sea!
3. Nutella – Nutellable
The brand turned its name into an adjective and showed its viewers numerous ways the chocolate spread could be used by terming it ‘nutellable.’
4. Scrabble – A love story!
Marketing agency Lola Madrid used anagrams in a series of ads for Scrabble to tell a love story for the viewers.
Lola executive creative director, Pancho Cassis, said, “the primary goal was to convey that words are magical and powerful and that they connect us with people.”
The ‘You eat what you touch’ campaign was a series that lifebuoy launched to promote personal hygiene. This unconventional ad shows a pug shaped like a loaf of bread to stress the importance of using soap.
Orbit’s ‘Don’t let breakfast meet lunch’ campaign is hilarious yet thought-provoking at the same time. The visual storytelling is on point and makes the viewer think about grabbing a chewing gum, pronto!
7. Reflex Spray – London Marathon
This ad for the London Marathon by Reflex Spray has a shoe with a miniature re-creation of London on its sole. The shoe has run all over the city.
Heinz shows its audiences the importance of its tomato ketchup. According to the ad, your steak and French fries are going to taste like cardboard without their world-famous sauce.
This print ad plays on audience opinions, which aligns Marmite with a portrait of Bush and the tagline “You either love it hate it.”
10. Dettol Sanitiser
This detail sanitizer print ad visualizes a mother’s worst nightmare; it shows what the child touches with his hands. Strong but subtle emphasis is put on the importance of sanitizers.
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