AdAsia 2011 is being hosted by India in New Delhi this year. Delegates from the Indian organizing committee visited different cities in Pakistan recently encouraging the Pakistani Advertising Agencies to register for the conference and join them in India in October for it.
The Congress AdAsia began as a three day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principle objective of the conference was to give Asian Advertising a boost in the post war era. The conference was attended by delegates from six countries including Japan. The modest conference grew into a congress in the 1960s and was nicknamed AdAsia in 1984. Over time AdAsia has become the continent's most prestigious advertising event. The AdAsia stage has always been graced by distinguished leaders from varied fields. Even the great David Ogilvy put aside his fear of flying to be part of the conference in New Delhi (1982) where he delivered the now prophetic address of the 'Western Hare and Asian Tortoise.' The last gathering of AdAsia was held in Kuala Lumpur in Malaysia.
Watch the team of Brandsynario.com discussing the trends of advertising in our continent and about event of AdAsia 2011 with the Chairman of the organizing committee for AdAsia 2011, Mr. Madhukar Kamath and the CEO of The India Today Group, Mr. Ashish Bagga.