“10 years ago ad agencies would hire people to manage the events of their clients, today we have come a long way” says Reema Siddiqui CEO of IRIS Wedding Planners. Catch the industry veteran as she talks about the advent of event planning in Pakistan and answer questions like; “What is the market for the business?” Or “Is it just a privilege of the elite or for that matter is it an industry in the first place?” And much more.