You are here: Home > Marketing Central > Webcast Interviews > Rafi H. Abidi - Webcast Interview

Please click on the questions below to view the video

Rafi H. Abidi

Founder & Ceo - Outdoor Advertising Asstes

Mr Rafi Abidi highlights the innovations in outdoor advertising, the total spend and the challenges faced by this medium.

This webcast has been viewed 534 time(s)

Select Question:

Tell us about your Education, Experience and including the company's details that you are running at the moment ?

When did you form outdoor Advertising assets ?

Tell us about the cutouts(mockups) different solutions in outdoor advertising i.e. like of Vaseline mockups that are placed at rashid minhas Bridge opposite Millennium Mall and at Shahrah e Faisal Bridge ?

What about those 3D types of Billboards for instances Nestle has come up with Nesquick campaign would that qualify as innovation and about those advertised vans would that also fall in this category ?

what is the average duration for which a brand is displayed through a billboard and is it different for mockups ?

In percentage terms how much spend is outdoor advertising outside of Karachi , Lahore and Islamabad ?

As you have mentioned the laws are not as much conducive so What are the other laws that are governing outdoor media industry ?

What is your opinion and recommendation for this industry regarding any changes?

Any particular Guidelines for the the outdoor media advertising associations that are operating in Pakistan ?

Comments

No posted comment.

Would you like to comment?

Join brandsynario for a free account, or sign in if you are already member.

Cine Stories

Facts about Pakistani cinema you may not know...

During the shoot of a film named “Sahil”, actor Sudhir fought a real lion during an action scene.

The Piracy Industry

Out of 1100 cinemas that existed in Pakistan before 1975, only 160 remain active at present.

Polls

Which political campaign stands out in creativity?

MQM
PML(N)
PPP
PTI

Result | View Polls