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Arto Joensuu

Head of Digital Marketing, Middle East and Africa

Arto Joensuu is a digital change agent at Nokia. Together with his team of digital experts, he is redefining media and digital marketing inside the company. Throughout his career, Arto has held several leadership roles in the area of digital marketing and media, with work ranging from pioneering in mobile marketing at Terra Mobile, to crafting and executing digital marketing strategies for Nokia.

His work has been rewarded with several industry awards and for the last years, he has acted as a Nokia spokesperson on digital marketing and social media. Arto is currently based in Dubai, UAE and heads up the digital marketing activities for Nokia Middle East & Africa.

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Select Question:

Could you please tell us about your association with Nokia? As a digital change agent, what are your key responsibilities in this capacity?

How would you describe the real essence of digital marketing to someone who is completely unaware of this creative discipline? What makes a successful digital campaign?

How has Nokia integrated the very concept of digital marketing into its marketing function? How has digital marketing taken Nokia’s products to the next level- globally?

4. Digital is the new, non-traditional media. What kind of challenges do you face in using and promoting this new media?

Could you share with us a few of the most successful digital marketing campaigns that you have executed in the recent past?

How is Nokia’s digital marketing different from that of its competitors? Can you tell us about the various elements that make up the digital marketing function at Nokia?

How do you plan to tap the next billion users in markets like Pakistan via digital marketing and social media?

How well do you think Pakistani market is responding to this new media?

Do you have any strategy to penetrate the Pakistani market via digital media, considering the fact that majority of Nokia consumers in Pakistan are not literate enough and have minimal exposure to the digital media? Would the digital approach for the Pakistanis con

How vital is digital media for FMCEG entity like Nokia which needs to tap almost every market segment & fulfill consumer needs across the board?

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