Abbott Worldwide started operations in Pakistan in 1948 and has steadily expanded to become the second largest pharmaceutical company with a workforce of over 1500 employees. It is a widely believed notion that pharmaceutical sector relies primarily on sales as its major marketing strategy. Watch Dr Sarmad Maqbool, a very dynamic Director of Marketing and Strategy at Abbott, as he provides in depth detail of how pharma marketing actually takes place and clears the aforementioned misconception.