SAP, business software, is being adopted in many leading organizations to finely integrate all departments and operations in a seamless system. It has been in operation for more than 37 years and has opened many new avenues for the upcoming academia. One of these avenues is the genesis of ‘eAcademy’- an online academy launched to facilitate student in learning SAP for better and effective application of the software. Catch Brandsynario talk to Mr. Mike Bramwell, Vice President and Head Field Services of SAP South-East Asia, on the launch ceremony of eAcademy in Pakistan, held at Karachi, Marriot Hotel.