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Mr. Murtaza Solangi

Director General

Meet Mr. Murtaza Solangi, Director General, Pakistan Broadcasting Corporation, as he talks about his experiences working abroad and in Pakistan.

This webcast has been viewed 850 time(s)

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Please tell us about your educational background and professional experience. How did you venture into this field?

How was your experience working at Voice of America? You contributed to programs in Urdu and English on Radio, TV and online. How was the online experience and response?

How does the recognition you get as a radio personality compare to that of a TV anchor?

How was your experience working online?

What motivated you to move back to Pakistan and what were the challenges you faced when you took over as DG for Radio Pakistan?

How did you manage to adapt to the Pakistani Media scene, while coming from a different background?

What steps do you plan to take and what changes do you the things in the Pakistani Media System?

What have been the trends in the area of radio listenership? How has the radio content changed due to changes in demographics and tastes?

Pakistan’s political situation is quite volatile and changes frequently, what would you say about the responsibility of media in respect to this?

Is there a streamlined media guideline for media owners in Pakistan, through which they can work towards image building of the country?

Since radio Pakistan’s target audience is slightly different to that of private FM channels, would you consider them to be your competition?

There seems to be less focus on issues faced by Pakistan such as Indus Water Treaty, shortcomings of our education system and power abuse of the elite and more on bombings and Talk shows of “experts”. Your comments.

What research methods are used before introducing new products?

Do you face difficulties in finding trained human resources in this area?

At what stage is the industry in and what do for see in the future?

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