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Bushra Iqbal

Brand Manager

Webcast Interview of Ms. Bushra Iqbal, Brand Manager - Always, Procter & Gamble Pakistan

This webcast has been viewed 1181 time(s)

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Please tell us something about yourself and your professional experience?

What methods did you use in order to break the barrier in moving away from traditional methods?

Did you find any resistance in moving away from traditional methods and what was the role of Always "Aagahi" Education Program?

What was the competition you faced at the time and what is it currently?

When was the product introduced to the Pakistani market and what SEC is it aimed it?

What were some of the social challenges faced and how were they overcome in terms of advertising especially since the subject is generally considered to be a taboo one?

Have you noticed a change in perception towards the topic over the last few years?

Do you target school girls, college going females and doctors to educate and inform them? If so how do you go about it?

There have been different activation programs for Always, what do you think have been the social implication of your shows and communications messgaes to the women of the country?

Do you have any future plans of going into rural areas and if so then what challenges do you anticipate and what methods would you use to overcome them?

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