http://www.brandsynario.com/news.aspbrandsynario.com is established with a simple objective- to give a platform to all those who are in someway or the other associated with advertising, marketing and media world, as well as to bring the same in Pakistan in the lime light. Hence, Brand Synario is on the scene with a purpose to make easier the lives of professionals in advertising, media and marketing and give answers to most of the brand-related questions.copyright 2005 - 2008 brandsynario.com All rights reserved.The Nielsen Company has won radio ratings contracts for two major US broadcasters, Cumulus Media and Clear Channel Radio, a move Steve Morris, president/ceo of rival radio measurement firm Arbitron, declares is "a step backward" for the industry. Cumulus will use Ni ...http://www.brandsynario.com/news/3086/nielsen-wins-radio-metrics-business-for-cumulus-and-clear-channel.htmlhttp://www.brandsynario.com/news/3086/nielsen-wins-radio-metrics-business-for-cumulus-and-clear-channel.html11/19/2008 12:00:00 AMThe preceding location is almost exactly half-way between Google's Mountain View (Calif.) headquarters and that of Procter & Gamble in downtown Cincinnati. Its significance to this story is purely symbolic: the picture of Laurel and Hardy is not! At first sight ...http://www.brandsynario.com/news/3085/p&g-and-google-the-new-laurel-and-hardy?.htmlhttp://www.brandsynario.com/news/3085/p&g-and-google-the-new-laurel-and-hardy?.html11/19/2008 12:00:00 AMNews broadcaster CNN’s chief medical correspondent and practicing neurosurgeon Dr. Sanjay Gupta takes a look at the world of medicine in Vital Signs. This is a new monthly, half-hour programme on CNN International. From China to Peru and Jerusalem to Japan, Dr. Gupt ...http://www.brandsynario.com/news/3084/cnn-to-launch-health-show-vital-signs.htmlhttp://www.brandsynario.com/news/3084/cnn-to-launch-health-show-vital-signs.html11/19/2008 12:00:00 AMRevenues from Mobile TV services will generate USD1.5 billion in revenues in 2008, rising to over USD100 billion in 2012. At present the revenues are predominantly from subscription fees but this is expected to change over time as the advertising business model starts t ...http://www.brandsynario.com/news/3082/mobile-tv-services-to-generate-over-10b-revenue-in-2013.htmlhttp://www.brandsynario.com/news/3082/mobile-tv-services-to-generate-over-10b-revenue-in-2013.html11/19/2008 12:00:00 AMTenure at Top Marked by Battle With Microsoft Over Takeover and Failed Search Deal With Googlehttp://www.brandsynario.com/news/3081/yahoo-ceo-jerry-yang-to-step-down.htmlhttp://www.brandsynario.com/news/3081/yahoo-ceo-jerry-yang-to-step-down.html11/18/2008 12:00:00 AMTBWA Will Take Over Communications; Arnell to Handle Designhttp://www.brandsynario.com/news/3080/after-nearly-50-years-bbdo-loses-brand-pepsi-in-u.s..htmlhttp://www.brandsynario.com/news/3080/after-nearly-50-years-bbdo-loses-brand-pepsi-in-u.s..html11/18/2008 12:00:00 AMAdvertisers Shouldn't 'Hijack' Conversations, but Applications Hold Promisehttp://www.brandsynario.com/news/3079/p&g-digital-guru-not-sure-marketers-belong-on-facebook.htmlhttp://www.brandsynario.com/news/3079/p&g-digital-guru-not-sure-marketers-belong-on-facebook.html11/18/2008 12:00:00 AMNEW YORK: Mainardo de Nardis , who stepped down as ceo of Aegis Group in May – and has apparently been on 'gardening leave' ever since – will take the mirror role at Omicom Group's OMDWorldwide, starting early in the first quarter of the new year. http://www.brandsynario.com/news/3078/new-hand-to-take-omd-worldwide-tiller.htmlhttp://www.brandsynario.com/news/3078/new-hand-to-take-omd-worldwide-tiller.html11/17/2008 12:00:00 AMThanks to Contrarian Strategy, It Outperforms L'Oréal, Unilever, P&G.http://www.brandsynario.com/news/3077/how-reckitt-routed-rivals.htmlhttp://www.brandsynario.com/news/3077/how-reckitt-routed-rivals.html11/17/2008 12:00:00 AMDespite Recent Blows, Size Keeps It a Valuable Partner for Advertisershttp://www.brandsynario.com/news/3076/why-yahoo-still-matters-for-you.htmlhttp://www.brandsynario.com/news/3076/why-yahoo-still-matters-for-you.html11/17/2008 12:00:00 AM