The trend for renowned local shoe brands being endorsed by celebrities is fast gaining momentum in the Pakistani market. First, it was Meesha Shafi, singer-cum-actress staring in TVC for Borjan Shoes and now it’s the stunning Urwa Hocane in the TVC for METRO Shoes.
Read More:Meesha Shafi in New Borjan Shoes TVC
Conceptualized and produced by MMN Advertising, the advert features a traditional background score. In alignment with the kind of conventional yet good quality shoes Metro as a brand offers to its customers, the TVC is positioned perfectly with the Metro brand itself.
Metro Shoes offers a vast array of party and wedding shoes and handbags and is a household name for a lot of people. The idea of using Urwa Hocane as the endorser is a good one because she is a familiar face for the target customers as she appears in a lot of Pakistani dramas.
Take a look at the Advert here:
[fb_embed_post href=”https://www.facebook.com/MMNAdvertising/videos/vb.379657325402006/953914967976236/?type=1&theater/” width=”550″/]
Earlier on, a more fun and vibrant advert featuring Ayeza Khan was also created for this same Spring/Summer Collection for by Nadeem Younas.
