The recent controversy surrounding tetra pack milk after the release of the report by PCSIR which deemed the packed milk as unfit for human consumption due to various harmful chemicals present.
The report stirred an outcry from regular tetra milk consumers and has resulted in a majority of audiences questioning the brands they use about the authenticity of the product they end up with at home for daily consumption. Top milk brands have now begun responding to these claims made by the report and have rolled out campaigns to defend their names.
Here’s How some of Pakistan’s Popular Dairy brands are Responding
1.Olper’s
The Dairy brand owned by Engro Foods have recently rolled out this print ad on social platforms which questions customers on the nutritional content of the milk they are drinking.
2. Nestle Milk Pak
Nestle Milk invites customers to visit their plant and see how safe their milk is.
3. Dayfresh
The brand states that the milk is ISO certified and 100% pure milk.
4. Goodmilk by Shakarganj Foods Pvt Ltd.
Let’s wait and watch how the rest of Milk companies respond to the claims made by the reports released.
Only 2 Milk Companies Out of 200 Providing Safe Milk: Ministry of Science and Technology
Stay tuned to Brandsynario for latest news and updates.
