Brief Intro
Mr.Akhtar Mahmud is an IBA graduate from the 1978 batch with a major in Marketing.He brings 30 years of corporate exposure mainly from Multi National Companies-Unilever, DHL, FedEx-in senior marketing positions to corporate leadership.He is currently CEO-Brand Image-a marketing consultancy specializing in Branding,Advertising and Consumer Insights.
Attending various seminars and conferences in US,Europe,Middle East and South East Asian countries on Branding,Brand-based communications,Creativity in advertising,influencing consumer behaviour through psychological modules and leadership evaluation and awareness process,Mr Mahmud has been conducting Training and Development programmes for Banks ,MNCs,local conglomerates,IBP,PIQC and leading T&D organizations.Market research and consultancy projects for several NGOs, BBC,United Nations, Hoechst, Millat Tractors, ICN, Aga Khan Health Services, Milupa Foods, Berger Paints and Novartis are few of the key programmes undertaken by him.
Mr.Mahmud also teaches at IBA since 2001 as a visiting faculty
Qualification
IBA MBA Graduate 1978
Areas of Interest
Advertising, Brand Management, Consumer Behavior
Recommended Literature
Brand Jam, Brand Sense, 22 immutable laws of Branding, Managing Brand Equity
Researches, Presentations and Articles
Below are the presentations, researches and articles you can view for reference and learning, just click on them download and read.