One of the first individuals to coin "experiential marketing" a sequel to Brand Activation to the local media market and the very first professional to introduce it as a formal subject in post-graduate studies at university level degrees at SZABIST, Adnan Shekhani belongs to the breed of marketeers who were born to win at what they do.A passionate experiential marketeer by profession, Adnan Shekhani is well known in the media circles as a cutting edge individual, a go-getter and solution cracker. He contributes to the community as a superb, ever-popular part-time teacher at Szabist with an undying thirst for knowledge. Adnan's inspires the youth to think beyond conventional forms, books and empowers his students with the true ability to understand how to swim ahead and above the rest in this over-soaked media market of advertising and traditional communication. This is apparent with the fact that most of his students are now at well placed establishments, turning metal into gold.Adnan is a creative soul, an initiator of relationships with a love to explore new boundaries and one to always challenge existing norms.
MBA
Experiential Marketing
Blink, Ideaspotting, Outliers, Blue Ocean Strategy