Why is it with all the latest equipment and emerging outdoor agencies Pakistani outdoor scene still lacks the luster seen in campaigns around the world? What is the missing element which makes an outdoor campaign truly stand out? Stream through as Ayaz Ahmed Siddiqui answers these questions in this two part snapshot series.
In the first episode the host gives an overview of the out of home advertising scene in Karachi. Its transition from a clichéd and mundane form 5 to 10 years ago to something on the verge of what is known as creative.
In the second episode catch the host as he dwells deeper in to the mystery behind the in-effectiveness of our out of home advertising and how it can be revived.