Dear Ayaz

I too always think that there is not much creative work done on the out of home advertising. Keeping that in mind I thought of a campaign that could be cost effective as well as creating more exposure for the Brand in a new way.

I designed a campaign for "Brite Maximum Power" detergent in Last Ramzan, it was a Signal Activity you can also find it on the Youtube if you search it with "Brand Activation Brite".

The Idea behind was to create maximum exposure with minimum budget, to decrease the per contact cost of the campaign.

I wanted to know your perspective of such an Activity for out of home advertising.

Regards

Faraz Khan 

Dear Faraz,

Thank you for your feedback. Good to hear from a brand manager of a campagin. First, of let me say that there is no short of talent in Pakistan as can be seen in emerging campaigns, Brite being one of them.

I was just watching your work on youtube and the men running on signals was ingenuine and one normaly does not see ppl running with banners on the road so must have created quite a stir. Just one thing i would suggest I believe in a pull strategy see designing your campaign in a way that ppl come to you themselves like the btl activity shown in ur movie. Forcing your brand in the minds of ur consumer will never work in the long term. I wish more brand managers would realize that a campaign is only as creative as the message it conveys.

But definately sir, your campaign must have attracted the attention one thing is for sure, i didnt knew about it or would have included these pictures in this Snapshot. And we at Brandsynario.com are always open to critque and opinions feel free to write to us.

Regards,

Ayaz A.S