During the Presidential Elections of 2008, the entire world watched as history unfolded before their very eyes as the first African American person was elected to occupy the Oval Office and head the global superpower. But during the presidential election campaign, his presence on Facebook, continual tweets on Twitter and videos of his supporters and his messages on YouTube spread like wildfire. Marketers globally maintain that it was the grip on the volatility of social media that Barack Obama's campaign supporters had that lead to his victory. Which brings us to the newly discovered medium of political marketing: How do the political icons of today employ marketing to win over the support of people? What platforms do they use? How successful are their executions? What is the role of social media and other new forums in the recent spate of revolutions in the Middle East? Read about it all in this snapshot on Political Marketing.
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