One day you’re watching this movie Due Date; you are completely engrossed in it, taking in every hilarious word in the movie that tends to make you burst into laughter. You see this lady using a laptop and talking to her husband..and suddenly you spot this shiny apple shaped something on the laptop. The lighting is in such a way that you just can’t help noticing it. So their work is done: you know the actress uses Apple products. Ever happened to you? Maybe not with Due Date but with any other movie maybe?
Marketers have left no stone unturned when it comes to selling their product. From viral to guerrilla marketing, mass to niche, direct to indirect, online to digital, they have tried everything. And then came the time to make use of a generation that is too much into movies and add in a new horizon to the marketing world: they tried out marketing through movies.
The snapshot on movie marketing talks about how different companies have tried promoting their brands through movies. Not just through clips and usage of brands within the movies but also by making their presence known in movie premieres and red carpet events. And this is how they associated themselves with the movie. In the Pakistani markets, movie marketing is not a very old concept. Watch the snapshot and see how it works.
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