Do you remember the last time you had the urge to grab a bite from Pizza Hut, after looking at its scrumptious ‘stretchy-cheesed’ picture on the bulletins? Or got amused by how after consuming the whole can of Sting Red, the rapper is 'electrolyzed' enough to charge a car battery?! Had the thought ever seeped through your mind that the ‘metaphors’ we use in our everyday lives can be utilized as a means to advocate a brand’s strength. Catch us shedding light on this new dimension of Pakistani advertising: where imagination has no boundaries and where ad appeal depends on the limitless dramatization and symbolic representation of the key idea behind a brand’s position!