Style Check – A Research Analysis Of Buying Behaviour In Fashion

In the past few years, in the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new heights. This survey conducted by Synchronize Media reveals that consumers remain enraptured by the allure of luxury and that there are generous payoffs for designer brands that dare to diversify. This study reveals how consumers view this category, their preferences and buying patterns.

In this regard a questionnaire was developed for those who mostly wear designer clothes. A sample of 100 respondents, both male and female was drawn from across the three metros. The results of the survey are shared below:

Pakistan’s first ever Radio Establishment & Listenership Study

GroupM and Oasis international present Pakistan’s first ever Radio Establishment & Listenership Study

Radio, over the past few years, has emerged as a major communication medium owing to the growth in its listenership. Advertisers are increasingly sold on this listenership due to the specialization and the geographic and psychographic niches, radio stations seem to have created and perceptually owned. Having surpassed 3.2% of overall media spend pie, radio advertising in Pakistan was measured at over Rs. 550 million in 2007, while it further increased to Rs. 900 Mn in 2008. However, there has been a scarce lack of info available on radio as a communication medium.

This called for a syndicated study, meant for advertisers, media planner & broadcasters alike, which could provide not only baseline information on radio penetration & listenership patterns, but also sheds light on brand imagery of radio brands.

The Share of Voice

SOV-P is a Print Media analysis of the share of voice of major brands in Print Advertising. The analysis is carried out by Synchronize Media for 6 business categories namely Restaurants, Paints, Telecom, Banks, Housing & Wireless

The analysis covers budget spent during the period, the total space of advertising and the total number of insertions in publications. The information is presented in a tabular form with absolute values as well as percentages in each description. A graphical representation, in a pie chart, is also given for share of voice review. This share of voice is for November 2009.