The World’s number one biscuit Oreo is known to bring about groundbreaking campaigns and has recently rolled out a unique campaign called “STOREO” which has caught the attention of everyone and has every child hooked. “STOREO” fans are not just kids but digital enthusiasts and marketers who love the concept and execution of this brilliant campaign.
For children, the favorite part of the day during school is the lunch break. The excitement of eating delicious snacks with their buddies keeps them going throughout the long school sessions! And no lunchbox is complete without a pack of Oreo! This is where the Oreo series comes into play, the plot of which revolves around the importance of Oreo in every child’s daily consumption, as endorsed by the mother.
STOREO is a 5 part series which is a combination of 3D animated characters in a real-life setting which follow the story of a little boy, Ali, who forgets to take his pack of Oreos in his lunchbox. Whatever the case may be, no lunch is complete without a pack of Oreo and the Oreo gang makes sure that they make their way to Ali, passing through numerous obstacles and hurdles which come their way.
We absolutely love the attention given to the minutest details; each Oreo character has its own distinct style, different from the other. The short episodes are entertaining, engaging and will get you hooked. With the episodes ending on cliffhangers, we surely are curious as to what will happen next. Storeo reminds us how Oreo cookies have been a part of every child’s favorite childhood memories, having them for breakfast, lunch, and every time we had milk! The bond of Oreo and children has been there since…. forever!
Apart from having an exciting storyline, the series also encourages the concept of teamwork and problem-solving as all the characters need to work together to reach their destination.
It is a breath of fresh air to see such campaigns running by a brand in Pakistan, that give any international campaign tough competition due to the creativity, style and exceptional concept used. With 6 million views already, it is evident that everyone loves Storeo!
Catch the Stowaways at ‘The Vault’!
The heroes of Storeo have leaped off the screen and are on their way to ‘The Vault’! The Vault is an interactive campaign giving kids a chance to transport into the world of Storeo, all the while, meeting up with their favorite characters from the series.
Not only does the campaign bring the characters to life, it is also a great way for children to get free gifts and learn more about the concept of teamwork and friendship. The activity is being held at malls in Karachi, Lahore and Islamabad.
What character is your favorite? Ours has to be the leader of the gang, the Oreo with the trendy blue cap!
Catch the series on Facebook and Instagram!
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