The media is no doubt a potent tool with the power to change perception and public opinion, whether it is with regard to environmental, political or religious issues. On the first day of 2010, The Times of India featured a print campaign with the caption “Love Pakistan”. To quote some parts of it;
“Terror, hatred and fanaticism somehow sit more comfortably in our minds when we think of the other side of the border. Is there any chance at all that we could still raise a hand, not in anger but in greeting? So on the first day of this new year, we’re going to make a start. Again.”