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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Zipping and Zapping

Zipping and Zapping is lingo for the ability of a viewer to be able to zip through commercials while watching a taped program or zapping to another channel during a commercial on live TV.