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Advertising Dictionary
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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Wash drawings

Wash drawings are tonal drawings intended for halftone production.

Waste circulation

Waste circulation is advertising in an area where a product or service is not available or has no sales potential to the area's customers.

Wave scheduling

Wave scheduling is a advertising strategy whereby advertising is ran during intermittent periods.

Wear out

Wear out is the point when an advertising campaign begins to lose it's effectiveness from being played out and/or overplayed.

Web

The Web is shorthand for the World Wide Web, which is Internet system to distribute graphical, hyper-linked information, based on the hypertext transfer protocol (HTTP) (the web is a feature of the Internet, however, the terms are not interchangeable.)

Web Analytics

Web analytics is the study of the impact of a web site on its users.

Web Beacon

We beacons are email tags used by spammers to validate email addresses and detect activity.

Web Client

A web client is any computer that is capable of recieving HTML files over the Internet.

Web Ring

A web ring is a collection of subject-related websites, linking sites with similar topics, allowing navigation from site to site.

Web Server

A web server is the computer program that is housed on a computer used to serve requested HTML pages or files.

Web Services

Web services are application services that have a well-known address and are based on XML (eXtensible Markup Language) messaging.