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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Tabloid

A tabloid is a large-format publication, usually half the size of a standard newspaper.

Tachistoscope testing

Tachistocope testing is a method used in advertising and packaging recall tests to measure a viewer's recognition and perception of various elements within an ad by using the different lighting and exposure techniques of a Tachistoscope.

Tag line

A tag line is a line of copy used in an ad that captures the theme of the advertisement or broader campaign and is placed prominently within it.

Target audience

A target audience is a section of the population that is identified as likely to be most interested in buying or being associated with a product.

Target market

Target markets are a set of buyers sharing common needs or characteristics that the company decides to serve.

Target Marketing

Target marketing is the selecting and developing a number of offerings to meet the needs of a number of specific market segments.

Tear sheets

Tear sheets are pages upon which an advertisement appears, torn or cut out of publications, used to serve as proofs of insertion, for the study of advertisement.

Teaser campaign

A teaser campaign is an advertising campaign aimed at arousing interest and curiosity for a product.

Technology Diffusion Process

Technology Diffusion Process refers to the process of adoption of new products by the consumer marketplace.

Telemarketing

Telemarketing is the use of the telephone as a medium to sell, promote, or solicit goods and services.

Text Advertisements

Text advertisements are advertisements using text-based hyperlinks on web pages.