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Advertising Dictionary
Advertising Quotes
Brand Glossary
Business & Financial Terms
Business Quotes
Design Terms
Film Terms
Marketing Glossary
Marketing Quotes
Media Glossary

Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Sales Force Automation

Sales Force Automation (SFA) is a system that provides computerized systems for tracking sales leads, sales, service requests, and other sales-related information.

Sales promotion

Sales promotion is s series of activities and materials used to create sales of goods and services.

Sales-response function

Sales-response function is a reference to the effect of advertising on sales.

Sans-serif type

Sans-serif type is a typestyle of lettering with no serifs, or cross strokes at the end of main strokes.

SBA

SBA is an acronym for the Small Business Administration.

Scalable

Scalable is the ability of a product or network to accommodate growth.

Scanners

A scanner is an optical character recognition system that is used for interpreting documents, invoices, bar-codes, and photos for use in Color separations.

Scene setting

Scene setting is the process of using realistic sounds to stimulate noise in backgrounds during radio production.

Screen

A screen is the surface onto which an image of a slide or television picture is shown.

Search Engine

A search engine is a program, such as Google, that searches for specified keywords and returns a list of the documents, or Web sites, where the keywords were found.

Seasonal rating adjustments

Seasonal rating adjusting are, in broadcast media, rating modifications that reflect changes in the season.