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Advertising Dictionary
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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Random sample

A random sample of a population where each member of the population has an equal chance of being in the sample.

Rate

Rate is simply the amount of medium charges for advertising.

Rate card

A rate card is a document giving the time rates of a TV or radio station. A rate card is a document giving the time rates of a TV or radio station.

Rating point

A rating point is one percentage of all TV households who are viewing a particular station at a given time.

Reach

Reach is the number of different people exposed to an advertising message at least once during a specified period of time.

Reach of Communication

Reach is the number of different people exposed to an advertising message at least once during a specified period of time.

Readership

Readership is the total number of people who read a publication, which can be higher than the number of people who buy it.

Recognition

Recognition is the ability of research subjects to recall a particular ad or campaign when they see or hear it.

Reference group

A reference group is a group of people whose value, norms, attitudes or beliefs are used as a guide for behavior by an individual.

Referral premium

A referral premium is a premium offered to customers for helping sell a product or service to a friend or acquaintance.

Register marks

Register marks are small marks, usually crosses, placed on the edges of copy in order to correctly align films for printing of more than one color.