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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Qualitative research

Qualitative Research is research that seeks out people’s attitudes and preferences, usually conducted through unstructured interviews or focus groups.

Quantitative research

Quantitative research is a method of advertising research that emphasizes measurement of incidence of consumer trends within a population.