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Advertising Dictionary
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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

O & O station

An O & O station is a radio and television stations owned and operated by a network.

Off card

An off card refers to advertising time sold at a rate that does not appear on the rate card.

Offset lithography

An offset lithography is the printing process used by presses which transfer the image from a plate, to a rubber blanket and then onto a sheet of paper.

OFX

OFX, or Open Financial Exchange, is a standard for the exchange of financial data and instructions independent of a particular network technology or computing platform.

On-air tests

On air tests are tests the ecall of viewers of a commercial or program during a real broadcast of the tested communication.

On-pack

An on-pack is a discount coupon attached to a product used to promote sales of a product it is attached to or another product.

Open end

Open end is the time left at the end of a commercial or program which is provided for the use of local advertising or station identification

Open Source

Open source is software where the source code is available for anyone to extend or modify.

Opportunity Costs

Opportunity costs are the difference in the performance of an actual investment and a desired investment adjusted for fixed costs and execution costs.

Opticals

Opticals are visual effects used to instill interest as well as portray mood and continuity to a commercial.

Opt-In E-Mail

Opt-in email is email that recipients have previously requested by subscribing at a Web site or via email.