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Advertising Dictionary
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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

NAB

The NAB is the National Association of Broadcasters.

NAD

The NAD is the National Advertising Division, which reviews and monitors national advertising for truthfulness and accuracy.

NARB

The NARB is the National Advertising Review Board, which is an appeal body that functions when controversy cannot be resolved at the NAD or CARU level.

Narrowcasting

Narrowcasting is programming designed to reach a specific group defined by demographics and/or program content.

National advertising

National Advertising is advertising designed to reach all users of the product, whether customers or industrial buyers.

National brand

A national brand is a brand familiar to consumers, available in all regions of the country and distributed competitively by wholesalers and retailers.

Near-pack

A near-pack is a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product.

Negative

A negative is a piece of photographic film showing an image with black and white tones reversed.

Net cost

Net cost are the costs associated with services rendered by an advertising agency excluding the agency commission.

Net unduplicated audience

Net unduplicated audience is the combined cumulative audience for a single issue of a group of magazines or broadcasts

Netcheque

A netcheque allows registered users may write checks to other registered users through email or other network protocols.