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Advertising Dictionary
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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Lanham Act

The Lanham Act is a federal trademak protection law passed in 1946.

Last Mile Issue

The last mile issue describes a performance limitation in the connection between a user and the ISP.

Layout

A layout is an outline indicating the positions of elements in a print ad.

Leading

Leading is the spacing between lines of text.

Learning Curve

The learning curve is a mathematical relationship showing how costs of production decrease over time as output increases.

Leave-behind

A leave-behind is a premium that salespeople leave with customers to remind them of the product.

Legacy Business

A legacy business is a traditional, non-Internet company.

Letterpress

Letterpress is a printing technique using raised type.

Lifestyle segmentation

Lifestyle segmentation is the division of consumers into groups defined by their interests, opinions, and activities.

Lifetime Value

Lifetime value is the total worth of a customer to a business over the life of the relationship between them.

Linage

Linage refers to the total lines of text in an ad.