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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Keeper

A keeper is a premium used to encourage a customer to do something.

Kerning

Kerning refers to the spacing between characters in a line of text.

Keyword

A keyword is a word entered in a search command on the World Wide Web.

Keyword Marketing

Keyword marketing is the placement of a marketing message in front of Internet users based on the keywords for which they are searching.