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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

ID

In advertising, ID refers to station identification aired by broadcasters during a commercial break.

Image advertising

Image advertising promotes the positive perception of a product or service rather than its practical attributes.

Impression

In online advertising, an impression is a request from a browser to load a page or an ad.

Imprinted product

An imprinted product is a promotional item bearing a company's logo, slogan, or advertising message.

Incentive catalog company

An incentive catalog company is one that assembles an incentive program and provides sales people with a catalog from which to select a premium.

Increasing Returns

Increasing returns refers to the situation in which a increasing one input but holding others constant boosts output more than proportionately.

Independent contractor

An independent contractor is someone who is hired by a company but is not an employee or agent of the company.

Independent station

An independent station is a television or radio station not affiliated with any of the national networks.

Industrial advertising

Industrial advertising is business-to-business advertising directed at companies who will buy the advertiser's products for use in the production of its own products.

Infomediary

An infomediary is a trusted third party that provides advice and reference information to help buyers make informed purchases.

Infomercial

An infomercial is a long-form commercial that takes the form of a talk show, news program, or other documentary or entertainment programming