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Advertising Dictionary
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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Galley proof

A galley proof is a typeset copy of editorial material or an advertisement created for review prior to the addition of art elements for production.

Galvanometer test

A galvanometer test is a research method measuring physiological changes in consumers when they are exposed to stimulus material or asked questions.

Game Theory

Game Theory is a theory of interactions between participants in decision-making scenarios.

Gatefold

A gatefold is an advertisement containing double- or triple-sized pages opening out into a large format.

Generic brand

A generic brand is a brand that indicates only the type of product and is not associated with a particular company.

Gravure

Gravure is a printing process in which the image is etched into the surface of a printing plate.

Green advertising

Green advertising is advertising that touts a product as being friendly to the environment.

Grid card

A grid card is a rate card for broadcast media listing rates on a grid of available time periods.

Gross audience

The gross audience is the total potential audience for all aspects of an advertising campaign, which may include duplications.

Gross impressions

Gross impressions are the total number of exposures to a message for all ads placed or aired in an advertising campaign.

Gross rating points

Gross rating points are a measure of the overall media exposure of consumer households.