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Advertising Dictionary
Advertising Quotes
Brand Glossary
Business & Financial Terms
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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Facings

Facings may return to the number of billboards included in an advertising campaign or the number of packages of a product on the front line of a store shelf.

Factory pack

A factory pack is a premium accompanying a product either within the packaging or attached to it or as a container premium.

Fairness Doctrine

The Fairness Doctrine was a Federal Communications Commission rule repealed in 1987 that required radio and television stations to present various viewpoints on controversial issues.

False Acceptance

A false acceptance is the incorrect verification of login information by a biometric system.

False Rejection

A false rejection is the rejection of valid login information by a biometric system.

Family brand

A family brand is a brand name used for several products.

FAQ

FAQ is the acronym for frequently asked questions.

FCC

FCC is the abbreviation for Federal Communications Commission, the government agency that regulates broadcast television and radio.

Filesharing

Filesharing is a peer-to-peer technology allowing an Internet user to access another user's files using a public directory.

Financial Information Exchange

Financial Information Exchange is a vendor-neutral uniform message format protocol for describing real-time security transactions. Abbreviated as FIX.

First-Mover Advantage

A first-mover advantage is the leadership position secured by the earliest companies entering a new market.