You are here: Skip Navigation Links
Follow us on Twitter Brandsynario Channel Follow us on Facebook

Categories

Advertising Dictionary
Advertising Quotes
Brand Glossary
Business & Financial Terms
Business Quotes
Design Terms
Film Terms
Marketing Glossary
Marketing Quotes
Media Glossary

Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

DAGMAR

DAGMAR is an acronym for Defining Advertising Goals for Measured Advertising Results, a process of establishing and measuring the success of goals for an ad campaign.

Dailies

Dailies are unedited film from a single production day on a film, television program, or commercial, viewed by the director and members of the cast and crew to review the progress made. Also called rushes.

Data Miner

A data miner is a computer program that sorts through data to detect patterns and establish relationships.

Day-after recall test

A day-after recall test measures an ad's effectiveness by testing consumers' memories the day subsequent to their exposure to the ad.

Daypart

A daypart is one of several standard time periods into which broadcast media divide their day. Advertising costs are determined in part by the daypart selected.

Decay constant

Decay constant is an estimate of the drop in product sales if advertising were to be ceased.

Deceptive advertising

Deceptive advertising is any advertising likely to mislead consumers through false or confusing claims.

Demographic segmentation

Demographic segmentation is the division of consumers into groups based upon demographic characteristics such as gender, age, and income level.

Demographics

Demographics are characteristics that define a particular group of people, including age, education level, family size, household income, etc.

Depth interview

A depth interview is a lengthy research interview examining in detail a consumer's honest views about a product.

Designated market area

Designated market area is a term used by the A.C. Nielsen ratings company to identify 211 distinct TV markets made up of non-overlapping groups of counties.