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Advertising Dictionary
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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

Caching

Caching is the practice of locally storing frequently used results from a request to the web server for rapid retrieval until it is time to refresh the data.

Call to Action

A call to action is the copy in an ad that asks the consumer to act in response to the advertisement, to make a purchase or participate in an activity.

Camera-ready art

Camera-ready art is advertising artwork that is sufficiently complete to be photographed for publication.

Cannibalization

Cannibalization refers to the decrease in sales of an existing product due to the introduction of a new product offered by the same company.

Caption

Caption refers to the headline of an advertisement or the text describing a photograph or illustration.

Captive Market

A captive market is a set of consumers with few options among products they may purchase.

Car card

A car card is an advertising poster displayed on public transportation such as buses and subways.

Card rate

Card rate refers to the media rates published by a print publication or broadcast station on a "rate card."

Category development index

A category development index is a comparison of a product category's total sales in a market divided by the percentage of the population in that area.

Cease-and-Desist Order

A Cease-and-Desist Order is a directive issued by a court or municipal agency instructing a person or business to halt an activity.

Certification Authority

A Certification Authority is a trusted third-party organization that issues Digital Certificates for use in secured environments online.