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Design Terms - Glossary
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Alley
the space between columns within a page. Not to be confused with the gutter, which is the combination of the inside margins of two facing pages. Ascender: in typography, the parts of lowercase letters that rise above the x-height of the font, e.g. b, d, f, h, k, I, and t.
Banner
the title of a periodical, which appears on the cover of the magazine and on the first page of the newsletter. It contains the name of the publication and serial information -- date, volume, number.
Baseline
in typography, the imaginary horizontal line upon which the main body of the letters sits. Rounded letters actually dip slightly below the baseline to give optical balance.
Bit-mapped (mode
the Paint graphics mode describes an image made of pixels where the pixel is either on (black) or off (white).
Black (font)
a font that has more weight than the bold version of a typeface. Bleed: an element that extends to the edge of the page. To print a bleed, the publication is printed on oversized paper which is trimmed.
Block quote
a long quotation -- four or more lines -- within body text, that is set apart in order to clearly distinguish the author's words from the words that the author is quoting.
Body type
roman -- normal, plain, or book -- type used for long passages of text, such a stories in a newsletter, magazine, or chapters in a book. Generally sized from 9 point to 14 point.See Display type.
Byline
in newsletter/magazine layout, a credit line for the author of an article.
Callout
an explanatory label for an illustration, often drawn with a leader line pointing to a part of the illustration.
Camera-ready copy
final publication material that is ready to be made into a negative for a printing plate. May be a computer file or actual print and images on a board.
Cap height
in typography, the distance from the baseline to the top of the capital letters.