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Advertising Dictionary

The Advertising Dictionary is a comprehensive glossary of more than 1000 advertising terms. You can find most of the advertisement related terms and you can also use this dictionary while writing a contract or negotiating with an international partner.

ABC

ABC is the abbreviation for the Audit Bureau of Circulations.

Accordion insert

An accordion insert is an advertisement interleaved in a magazine, folded with an accordion-style fold.

Accumulation

Accumulation refers to an audience-counting method in which each individual exposed to a particular vehicle is counted once within a specific time period.

Acetate

Acetate is a transparent plastic sheet used in advertising layouts, sometimes in layers of images or placed over artwork to protect it and allow the designer to make notations.

Ad Banner

An ad banner is an advertisement on a webpage using text and often animation and sound that links to an advertiser's website.

Ad copy

Ad copy refers to printed text in an advertisement.

Ad Impressions

Ad impressions refers to the number of times users see an advertiser's banner ad.

Adjacencies

Adjacencies are television commercials that are next to, or adjacent to, a program rather than in breaks within the body of the program.

Adnorm

Adnorm is a measure of readership averages for print publications over a two-year period, used as a baseline to compare particular ads to an average.

Advance premium

An advance premium is a premium offered to a consumer who agrees to make a later purchase.

Advertiming

Advertiming refers to a method of comparing advertising results from one year to another.