If you are in sales and/or marketing you know one of the most challenging aspects of what you do is getting in front of prospects. Prospects and clients are bombarded constantly with items that promote, market, or advertise what people do. So we sell, buy, receive, file, or throw away items that we’re just not sure what to do with. Millions of dollars in advertising and promotions end up in the trash, completely ineffective and wasted. The question becomes: How do you keep your promotional advertising and unique marketing items out of the trash and on the desk? The answer is simple: use creative and appropriate methods to get recognized. Sales is really about the ability to think quickly, be flexible, creative and innovation. If you want to stand apart from the competition, you need to do more than sell products. You need to know how to get your foot in the door. However, it also means making sure you have the right door and a plan for keeping your foot there. Selling is about taking stock of your market, your prospective customer, and yourself before you even go a-knocking. It is about knowing you are doing the right thing for the right reasons. Selling is truly an art. It is not just about getting the business. It is knowing you are making a difference in the lives of others with the product or service you provide. It is being of service to others and loving what you do. Creativity is one your greatest tools. Of course your product and price must be competitive, but, when all other things are equal, it’s your way of creating and maintaining relationships that sets you apart. Following are three ideas from the recently released book, 101 Ways to Get Your Foot in the Door. 1. Time is of the Essence Everyone has too little time and is very guarded about who they give it to. Although many of us in sales say, “I’ll only need a minute of your time,” few prospects buy that. 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