How To Market Online With Ease

Robin Harris

You can re-ignite your marketing efforts and passion for the game by learning to use your personal story and expertise to get potential clients subscribing to your opt-in list. Marketing on the Net sounds like the perfect remedy for starting a business with no money and no skills. But after launching the high-tech cutting edge business with a replicated site, a one page sales site, or a slightly customized microwave site, the money doesn’t seem to flood in as expected.

Worse yet, is the person who spent hundreds or thousands of dollars on the new business trend that was forecasted to make millions and their ROI is non-existent. Could it be that all of these people have been lured into a game without being given all the rules? Yes!

Next comes the maze of marketing tools, guaranteed web-traffic generators, zombie leads companies that are vying for the Neophyte E-preneur’s hard earned dollars. Sorting the real from imaginary products is mind-boggling, to say the least. It’s an exhausting job searching for the qualified lead amongst the masses of people who want something for nothing. Inadvertently, the Internet has bred the freebie consumer, which is not a good prospect for anyone’s business. Then there are the imaginary marketing tools that make all kinds of promises that never translate into profits for the buyer but guarantee profits for sellers. These revolving door trends are cropping up like e-weeds in the cyber garden of e-commerce.

I want to show you 10 simple steps you can implement with a low-cost investment and a little effort that you can use as a springboard for more aggressive online marketing campaigns.

By creating an interesting web site, which consist of one simple, yet, well-designed web page you can begin a relationships with qualified prospects. The “Interest Site” is designed to share content and offer a customized introductory e-product to someone who would qualify to be considered your ideal client. The focus of the site has to be a HOT TOPIC for your ideal client and it has to tie back to your product theme in some logical way.

The Interest Site will include the following components:

1. The reason why the ideal client should read the content and subscribe to your list to get the introductory product. You written communication should be compelling, not contain hype, and impress the ideal client so they know free product does not mean no-value, low-value product…but it means you are a generous person, you are a skilled business person, and you are beginning your relationship with them on good and ethical terms.

2. Weave in a soft introduction that is designed to create affinity with your ideal client so they know you are like them, understand them, and share some of the same concerns and interests as they relate to this topic. Be brief.

3. Discuss one to three key points related to the topic that the ideal client would find very interesting. Notice I said the ideal client would find them interesting, you may not, and the non-ideal client may not. You may have expertise in this area or you may have to go and do some research. Either way, make sure the information is highly relevant to your ideal client and related to your primary business offering.

4. Include a message that lets the ideal client know that this content is incomplete and they can get more advanced information by signing up for the complimentary ecourse or workbook. Don’t offer just a newsletter or special report. These things are over used and are often perceived as low value until your credibility is well established.

5. Give the ideal client a teaser preview of the HOT HOT HOT TOPICS covered in the ecourse or workbook. Summarize what you have provided and remind them to subscribe.

6. Provide a Bio-box with 3 or 4 lines about you, written in third person to start imprinting the ideal client with the perception that you are a great resource, expert, etc. Be sure to include email contact. Get yourself an official domain and email address. Make sure the web address you pick for your interest site relates to the topic being discussed. Remember to represent yourself as being an established professional. Do not use an ISP email address. Bob@my-interest-site.com is much more attractive than bob1698@yahoo.com. 7. Use an autoresponder to create an online signup form for your opt-in list. Include this sign-up form directly into your web site page. I use an autoresponder which allows for attachments and can create both text and html messages. You can use the HTML software inside the autoresponder to create simple yet elegant messages without knowing HTML. I recommend you stay away form text based messages, there quick, fast and cheesy looking. Imagine getting a text-based email from Amazon, it just wouldn’t look all that professional, would it?

8. Set up your autoresponder so the subscriber gets an immediate message congratulating them on their new subscription. Assure that the e-product is sent with the first message. You can either attach the product or store it on a web server and include the link. The first option is the easiest if you use the full-featured autoresponder.

9. Instead of trying to push people to your replicated site or your affiliate site, or convince them to spend money with a stranger, you want to get them to your interest site and get them into your opt-in database before sending them off to some other web site or having a serious sales conversation with them.

10. You can get more information about tools and resources for the Interest Site Project and you can also receive a complimentary template for creating your first ecourse when you subscribe to our online newsletter at http://www.marketing-with-a-story.com.

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How To Market Online With Ease

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