How to choose Autoresponder properly.

Eugenijus Sakalauskas

Why Autoresponders are a necessary part of your marketing campaign?

In order to be really successful online businesses need to understand what it is about the Internet that makes it so appealing to customers.
Autoresponders are the powerful marketing and customer service tool that make your customers desire for instant gratification work to your advantage

Why is Following Up with Website Visitors Important?

Most website visitors don't order on the first visit.
They don't know enough about your offer to order the first visit.
Busy with other projects.
Might not have the money to purchase immediately.
Still evaluating other products or services and haven't made a decision yet.
Build brand awareness.
Build credibility and trust.
If you don't ask for your website visitors opt-in email address when they visit and follow up with them or send a newsletter to them you are losing a significant volume of sales. Experts have shown that it often takes 7 or more marketing exposures before prospective customers purchase.

You'll find Autoresponders in all colours and flavours ;) This article focuses on the features you need to look for when shopping for an Autoresponder. Here's what you need to look for.

1. Easy to use control panel for setting up and managing your responders :: If the control panel is difficult to figure out and the instructions are sparse, you risk sending out the wrong responses, in the wrong order to the wrong people.

2. Multiple responders at an affordable price: One unit just won't do. Even if you are only selling one product, you are likely running more than one campaign. Each campaign should have its own autoresponder. If you are paying over $20 per month for less than 50 autoresponders, you are paying too much.

3. Unlimited follow up messages from each autoresponder: This really puts your business on autopilot. You can choose to send out follow up messages once a month, once a week, or once a day. Remember that it takes an average of 7 impressions before you turn a prospect into a customer.

4. Multiple send addresses: This is a very handy feature if you have more than one online business. You can send all your autoresponder messages right from the same service and use whatever company name and address you wish.

5. Signature file: Your signature file is one of your most effective FREE advertising spaces available. Make sure that your signature file is automatically included with each autoresponder message. Your autoresponder should automatically include your signature file the same way your email program does.

6. Filters: This feature works the same as on your email. If you don't want to receive mail from a specific address or addresses, simply filter them out.

7. Redirect pages: Once your autoresponder has been clicked on, and your message is on route to its recipient, you can redirect your prospect to another page of your site, a thank you page, or a new sales page, perhaps.

8. Form generator: Having the HTML code automatically generated for a professional form takes all the hassle out of form creation.

9. Pop up email capture device: Make it extremely easy for your prospects to subscribe to your newsletter, eZine, eCourse or eBook. With one click, your anonymous visitor is transformed into a valuable subscriber. Your visitor simply clicks "OK" on a pop up window and they are subscribed with no forms to fill out.

10. Personalization: Your response rate to your email will increase 30 - 70% by personalizing your messages. People are more responsive to email that addresses them by name and doesn't look like an advertisement.

11. Easy to manage database: Your autoresponder should give you access to a feature rich control panel which makes it easy for you to manage your customer lists. Functions such as easy list back up, manual subscription and removal, and the ability to keep separate lists in a single database, all make your life a lot simpler and save you time at the end of the day.

12. Simple import/export features: This is very important when you are working with lists that you have developed over a period of months or years. The ability to import and export lists to and from other sources allows you to expose your current lists to new offers quickly and easily.

13. Manual add/delete function: Since some email recipients have difficulty understanding the unsubscribe function that is standard with all autoresponders, you occasionally receive unsubscribe requests in your other email boxes. As a courteous, professional business owner, you need the ability to remove these people from your lists manually to avoid complaints.

14. Ability to send a one off message to your lists: Sometimes, you have information that applies to everyone on your lists. With a one off email message, you can alert all of your prospects and customers about an important event with one simple email message.

15. Message in text or HTML: Although the vast majority of email users can accept HTML email, there are still some that can't. By offering the capability of sending either plain text or HTML email, all your bases are covered and your email can be accepted by everyone.

16. Formatting: Some autoresponder servers are not configured properly to send mail to all mail programs. If your formatting is lost, and your message arrives as one big block of text, the delete button becomes your prospect's best friend.

17. An affiliate or partner program that allows you to make a sideline income: If you refer a few other people, you can cover the cost of your own responders and make a little extra spending money on the side. It's a nice little benefit.

18. How do you know that your autoresponder account is working for you? Which of your ads is generating the most leads?
Your Autoresponders have to:
-View real time reports online or have them emailed to you automatically at predetermined schedules.
-All report data can be easily exported in CSV for usage in Excel spreadsheet reporting.
-Daily, weekly, and monthly new subscriber graphs.
-Sent newsletter statistics including # sent, undeliverables, open rates, and click thrus.
-Subscriber ad categories.
-Geographic distribution including origin Countries, State, City, Area Code, and DMA Code.
-View geographic subscriber distribution around the world visually on a map.
-Follow up message open rates and click thrus.

19.Ad Tracking:
You put a good deal of time and effort into your marketing campaigns.
Autoresponders have to keep track of each campaign's success.
-Automatically track any type of ad, including e-mail, web,print ads.
-Track an unlimited number ad campaigns.
-Real time reports and statistics per ad category

20. And finally, support: If you end up with an autoresponder company that offers you little or no support, you could be stuck with a problem or question for a long time with no results.An autoresponder company offers a quality support feature, so this type of problem is taken care of immediately.

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How to choose Autoresponder properly.

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