Print Friendly

• This graph clearly represents the media consumption patterns throughout the day. It reflects that 38% people start their day by reading the newspaper while 25% from TV while rest of the people spend their time on radio, internet and outdoor. We also find 19% of people who are not exposed to any medium in the morning.
• By looking at newspaper readership patterns i.e. 38%, 12%, 4%, 4% and 1%, we find that people usually read the newspaper in the morning while only few of them read it at other times of the day.
• Then the whole day is dominated by TV as  23%, 42%, 47% and 26% of people are exposed to TV in afternoon, evening, night and mid-night respectively. Where internet is the second most consumed medium by 18%, 16%, 19% and 14% of people while radio is taking only 10%, 8%, 7% and 8% of the listeners throughout the day.
• If we see media patterns at mid-night, then it is noticed that almost 48% of people are not using any medium at that time of night whereas 26% are exposed to TV and internet consumption settles at 14%.