In the midst of plethora of multitude of brands such as Ayesha Hasan, SanaSafinaz, Maheen Karim, Ali Xeeshan showcasing their collection in an aura of effervescence at PFDC, one could not miss out on Magnum Bar setup, which added a jovial element to the magnificent event. Magnum’s Brand ambassador was the iconic Ayaan.

Magnum introduced an exclusive concept with the theme being ‘make your own chocolate’. This allowed the crowd to indulge in chocolate madness and enabling them to add a drizzle of their most desired chocolate flavor.

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Magnum’s ice cream was made available in three distinct variants including Magnum Classic, Magnum Almond, & Magnum Chocolate Truffle. Magnum Classic is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate; Magnum Almond is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy toasted almonds & Magnum Chocolate Truffle has chocolate truffles surrounding soft chocolate ice cream covered with thick and cracking Belgian Dark chocolate.

The guest in attendance included crème la de crème of the fashion world and esteemed personalities including Ayesha hashwani, Tapu javeri, Huma Adnan, Frieha Altaf, Shehla & Salim Chatoor.

Nando’s the famous Afro Portuguese Flame Grilled Chicken known for its tongue in cheek bold advertising and social commentary based Topcials has once again struck a peri~licous chord with its customers. Nando’s has true to its history and legacy of witty and humourous taglines has cashed in on the Elections fervour and used the opportunity to talk about their new Menu additions. Quite intellignelty maintaining a netural stance and staying true to their roots Nando’s has made a make belief party called “ NPP” aptly called “Nando’s Peri Party” in full and instead of having a Manifesto they have included a “ Menufesto” in their communciation. The billboards have been placed in some key locations across Karachi , Lhr and Isd and Nando’s social media platforms have been abuzz with engaging contests / polls about the same. The creatives portray the look of a typical political candidate based banner with a Nando’s twist -complete with a party mascot / symbol which in this case is ofcourse the Nando’s Cockerel. Nando’s goes on to talk about the “ peri~omises “ it hasn’t broken to its customers and offering “ More Peri power to the people” and ofcourse ending “ Hunger strikes” through NPP.

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Nando’s has added some great new Menu items in sides, salads and mains and is further elaborating on the same through social media based activities. Click on the link below for a look at the Nando’s Menu-Festo- which is more of a Menu-Feasto rather !
https://www.facebook.com/nandospak/app_337670556303383

So who’s in for Voting for the chicken ? After all its has offered “ 12 years of non stop Flame grilled Peri~Fection” !

Samsung Electronics Pakistan announced the launch of fourth generation GALAXY S, the GALAXY S 4, designed to get you closer to what matters in life and bring your world together.

Understanding what matters most to us in our lives, the Samsung GALAXY S 4 was developed to redefine the way we live and to maximize our fulfillment of life. This sleek and innovative smartphone makes every moment of life very meaningful; it understands the value of relationships, enabling true connections with friends and family. It believes in the importance of an effortless user experience, making your life easy and hassle-free; and, it empowers your life, helping take care of your well-being.

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The beauty of the phone is the highly crafted design encompassing a larger screen size and battery, minimized bezel; all housed in a light (130g) and slim (7.9mm) shape. The Samsung GALAXY S 4 is slimmer yet stronger, with less to hold yet more to see. It has come up with simply unreal beauty. At launch, two color options will be available - Black Mist and White Frost; with a variety of additional color options to follow later this year.

“With the GALAXY S 4, Samsung is again going to enhance the way we live,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung. “All the innovative features of GALAXY S 4 were developed based on the insights and needs we found from our consumers all around the world. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.”

On the upcoming launch of Samsung Galaxy S4 in Pakistan Managing Director of Samsung Electronics Mr. Jung Huyn Park said, “The showcasing of the anxiously awaited Samsung Galaxy S4 in Pakistan is definitely a breakthrough moment”.
He further added, “Smartphone market in Pakistan is highly auspicious for companies like Samsung to launch their products. The kind of smartphones people like here is definitely an opportunity that Samsung can capitalize on in times to come.”

Mr. Farid Ullah Jan, also took the opportunity to express his views on the forthcoming launch. “Smartphone culture in Pakistan has evolved unprecedentedly and this is manifested in their increased liking for phones that offer them diverse and easy to use features in terms of accessibility and interactivity”.



“Samsung Galaxy S4 is a phone that is line with these developing consumer trends, and hence its arrival in Pakistani markets can help the brand boost its consumer base in these countries”, he said.


The milestone launch event of Galaxy S4 commenced with an amazing dance performance, which was a rendition of the viral song Gangam Style by Psy. Amna Kardar hosted the guests towards the blue carpet. This followed Natasha, Master of Ceremonies who whereby invited Mr. John Park, Managing Director of Samsung Pakistan to present a preface product presentation. She then invited Mr.Faridullah, Business Head of Mobile Phones in Pakistan & Mr. Ahmed Babar at the podium to highlight the key features of Galaxy S4.

Since Samsung and its products are synonymous to making a unique style statement, prominent fashion designer Ali Xeeshan provided a glimpse of how Samsung technology and fashion go hand in hand with his latest LED dress collection. The one of its kind ramp walk featured models such as Faiza Ansari, Nida Bangesh, Daniya and Humaima Malik who being the brand ambassador and the face of the Galaxy series will finally unveil Galaxy S4.

The final segment of entertainment for the evening was a vitalizing musical performance by the King of Bhangra ‘Sukhbir’.

CARRERA, FROM 1963 TO NOW:
ACCELERATED TECHNOLOGY AND DESIGN SAVOIR-FAIRE
TIMELESS MOTOR-RACING PRESTIGE

Speed, emotion, glamour: A half-century after its dramatic arrival on the motor-racing scene, the iconic CARRERA, the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts, remains the standard-bearer of TAG Heuer’s unrivalled motorsports pedigree - a perfect synergy that began with Time of Trip (1911), the first car dashboard chronograph, and continues to this day through the brand’s ongoing partnerships with the best individuals and teams in driving disciplines around the world.

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CARRERA: THE HISTORY

In 1963, Jack Heuer, the man responsible for some of the most groundbreaking advances in sports timekeeping, turned his attention to the specific needs of professional motor-racing drivers. A long-time fan of and participant in the sport, he knew exactly what was needed: a wide-open, easy-to-read dial and a shock-resistant and waterproof case tough enough for even the most intense road wear.

He also had in mind the ideal inspiration: the “Carrera Panamericana Mexico Road Race”, the world’s most grueling open-road endurance competition. “I first heard about the Carrera from Pedro Rodriguez at the Twelve Hours of Sebring, where I was the Official Timekeeper. He and his brother Ricardo were two of the fastest, smartest and bravest endurance drivers of all time. To hear them talk of the Carrera, which our brand’s longtime friend Juan-Manuel Fangio had won in 1953, but which had been stopped in the 1955 after a number of fatalities, made my imagination soar. Just the sound of the name itself - elegant, dynamic, easily pronounced in all languages and charged with emotion. I knew then that my new chronograph was the perfect tribute to this legend.”

He knew what the look and feel of the watch should be too. Inspiration came from a range of innovative ideas, including many from early 60s modernism - the geometric purity of Oscar Niemeyer’s new architecture, for example, and the curving, sensual lines of an Eero Saarinen building or chair, and the clean, uncluttered aesthetics of Pop-Art. At the same time, the Carrera’s iconic design values are firmly rooted in the enduring codes of motor sports, such as the black & white of vintage dashboard counters or the perforated leather gloves favored by Juan-Manuel Fangio and his contemporaries.

“I was excited by the new forms, materials and techniques just then coming into play. We were after something that took advantage of these, that was just as new and audacious, but at the same time sober, simple and motorsports-driven, stripped of all ornamentation, classic and timeless.” Jack Heuer.

The first Carrera chronograph was the stunning black and white “Panda” edition with tachymetre. An instant must-have watch of the top racecar drivers in Europe and America, it is now one of the most coveted watches among luxury watch collectors.

Then, in 1969, the patented Carrera Chronomatic Calibre 11, the world’s first automatic chronograph was unveiled, changing the course of watch design. The name - a combination of the words “Chronograph” and “Automatic”, is among the most fabled in Swiss watchmaking history. Equipped with a 12-hour and a 30-minute counter, and the famous oscillating pinion invented by Edouard Heuer in 1887, the chronograph was outfitted with a special patented excentric regulator setting and moveable spiral block, which allowed for very precise regulation and the smallest error in the timing, even under the most extreme conditions.

During the 1970s “Quartz crisis”, the Carrera not only survived, it excelled, with a series of popular quartz editions that demonstrated the brand’s continued preeminence as a pioneer in the Digital Age.

Among the star pilots to wear a Carrera over the next decade were Ferrari drivers Jackie Ickx, Clay Regazzoni, Mario Andretti, Carlos Reutemann and Jody Scheckter. Every member of Ferrari’s 1970s 'scuderia', with whom Heuer had signed on as Official Sponsor and Timekeeper, received a solid gold Carrera engraved with his name and blood type.

Since, It has been worn by every TAG Heuer driving greats: David Coulthard, Kimi Räikkönen, Fernando Alonso, Lewis Hamilton, Jenson Button, Alain Prost...


CARRERA: THE REBIRTH

In 1996, TAG Heuer relaunched the iconic line with the TAG Heuer Carerra Chronograph. The new flagship of the brand is one of the bestselling timepiece’s in the brand’s history.

In 2004, two Automatics, the Carrera Tachymetre (41mm) and the steel-bracelet Carrera Watch, were added to the roster. In 2005, the Calibre 360 Concept Chronograph, the world’s first 1/100th of a second mechanical chronograph, was the talk of the BaselWorld watch fair. The following year, in a demonstration of TAG Heuer’s prowess at turning concepts into reality, the limited edition TAG Heuer Carrera Calibre 360 Rose Gold, was named “Sport’s Watch of the Year” at the Geneva Watchmaking Grand Prix.

In 2010, the Carrera was the obvious choice for a new breakthrough: the Calibre 1887, a chronograph movement 100% designed and assembled in-house at TAG Heuer’s Swiss workshops. Winner of the 2010 Geneva Grand Prix’s prestigious “La Petite Aiguille” award, the movement pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking.

In 2011, TAG Heuer added two new standouts to the legacy: the Carrera Heritage, a full line of sporty, vintage-inspired Carreras, and the groundbreaking Carrera Mikrograph, the world’s first chronograph displaying the 1/100th of a second on a sweeping central hand.

In 2012, the brand launched the TAG Heuer Carrera Mikrogirder, a dual-assortment, ultra high-frequency watch that beats 7.2 million times every hour and has a flying central chronograph hand that rotates 20 times per second. This astounding machine - the first timepiece ever created with neither a balance wheel nor a hairspring, is accurate to an unprecedented 5/10,000 of a second. At the Geneva Watchmaking Grand Prix ceremonies in November 2012, it was singled out as the best overall watch in all categories, taking home the prestigious Aiguille d’Or, the most coveted distinction in the global watch industry.

Now, to mark the 50th year of the icon, TAG Heuer unveils its future.



CARRERA 2013: THE NEXT GENERATION

This year’s Carrera chronographs all house one of TAG Heuer’s proudest technical achievements - the in-house manufactured movement that re-engineers one of Edouard Heuer’s greatest contributions to watchmaking: the oscillating pinion of 1887.


THE CALIBRE 1887 MOVEMENT

The Calibre 1887 is an integrated column-wheel watch movement that vibrates 28,800 times per hour and has a 50-hour power reserve. Among it’s 320 components, is an audaciously re-engineered version of its inspiration, the brand’s 1887-patented oscillating pinion, along with a matching blue column wheel. The oscillating pinion, patented in 1887 by Edouard Heuer, works in tandem with the column wheel, in much the same way as an automobile transmission. The column wheel, which coordinates the start, stop and return-to-zero functions of the chronograph hand, functions like a gearbox. The oscillating pinion works like a clutch.

The 2013 CARRERA CALIBRE 1887 COLLECTION

CARRERA CALIBRE 1887 Jack Heuer Edition – 45mm - design based on the CARRERA Mikrogirder 10'000 winnner of the prestigious "Aiguille d'or " at Grand Prix d’Horlogerie de Genève.

TAG Heuer Honorary Chairman Jack Heuer, grandson of the brand’s founder and company CEO during its golden era of innovation in the 1960s and 1970s, is here celebrated in a spectacular edition inspired by the two-part construction Heuer stop watches that he once used on pro racing circuits around the world. The technical details, however, are all leading-edge, with elements borrowed from Vodafone McLaren Mercedes Formula 1 team and aeronautics: black titanium carbide steel bezel, hand-brushed and polished to a high sheen; polished, fine brushed and sandblasted steel and titanium cage; tachymetre and pulsometre on the dial. The innovative asymmetrical case design is based on the Carrera Mikrogirder - slightly rising at an angle at the top, where the crown and chronograph pushers are located. Jack Heuer’s coat of arms and signature decorate the smoked sapphire caseback, through which can be seen the audacious 39-jewel Calibre 1887 movement. In every way, a stunning tribute to the singular vision of a pioneer in technology and design.

CARRERA CALIBRE 1887 CHRONOGRAPH WITH CERAMIC BEZEL – 43MM
Based on the bestselling Calibre 16 design but outfitted with the the superlative Calibre 1887 movement and a host of other new technical elements - ceramic bezel with tachymetre scale, fine brushed and polished steel case and innovative H-shaped steel bracelet. The Arabic numerals - inspired by vintage counters--and the date window are hand applied. The viewing case back is in clear, unscratchable sapphire.
A contemporary classic.



CARRERA CALIBRE 1887 RACING CHRONOGRAPH – 43MM
An authentic racing Carrera with serious design flair. New detailing include a sandblasted black titanium case, ceramic bezel with tachymetre scale, re-engineered black folding clasp for the high-tech “soft-touch” alligator strap. The caseback, now in smoked sapphire, offers full viewing of the impressive Calibre 1887. The counter-inspired numerals are in hand-applied black gold, as is the date window. A serious contender for pole position.

CARRERA CALIBRE 1887 CHRONOGRAPH – 41mm
A pure classic in the great Carrera tradition, with an uncluttered blue dial, discrete hour markers and elegant 41mm case size. Counters are at 12, 9 and 6. The chronograph pusher has superb operating feel and the overall look is very masculine and elegant, and very Carrera. With classic leather strap or new curved steel bracelet. The pacesetter.

CARRERA HERITAGE CALIBRE 1887 CHRONOGRAPH – 41mm
A new Calibre 1887 with the beloved “Heritage” dial on a standard-size case, replete with larger, very stylish and easy-to-read Arabic numerals, blued hands and a new curved steel bracelet or traditional blue leather strap. The result is a timeless luxury look, sober and refined. The reference bearer of a unique legacy.

wi-tribe, Pakistan’s no. 1 broadband provider for quality of service also has the privilege of being among the top customer centric companies in the country. With regular commercial activities focusing primarily on building stronger relationships with customers, multiple customer care touch points also converge to provide wi-tribers different and convenient ways to interact with the company.

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Already recognized as the premier broadband service provider for customer satisfaction, wi-tribe this month introduces ‘Smiley Month’. The concept is derived from two elements within wi-tribe’s core value system – customer centricity and quality human resources. Putting the two values together make wi-tribe an organization that’s dedicated 24/7 towards service delivery and enhancing customer experience. ‘Smiley Month’ is being celebrated to share and spread positivity at wi-tribe Customer Care centres across its 5 regions and activities are planned to engage visiting customers in positive experiences that they can take home with them.

Furthermore, wi-tribe will be recognizing and rewarding customer care representatives who make the most positive impressions on customers during the activity.