Syntax Communications, one of Pakistan’s leading PR agencies, has entered into an exclusive affiliate relationship with Edelman, the world’s largest public relations firm. With this exclusive affiliation, Syntax Communications has become the sole representative of Edelman in Pakistan. Through the partnership, Syntax Communications aims to take public relations to the next level in Pakistan by introducing international best practices and the creativity that Edelman is known for.

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Mr. Ali Mandviwalla, COO of Synergy Group, the holding company for Syntax Communications, said, “The alliance between Syntax Communications and Edelman is a strategic partnership that will have a long-term impact on PR in Pakistan and the way it is perceived. An international alliance with the world’s top-ranked communications firm will allow Syntax Communications to achieve the highest standard of excellence in communications services. Our affiliation with Edelman is a stepping stone that will better equip us to deliver exceptional PR services to our valuable clients”.

Robert Holdheim, Managing Director of Edelman India said, “Syntax Communications is yet another important addition to our South Asia network. With this exclusive affiliation, we are strongly placed to undertake high quality, cross border programmes that address our clients’ regional business objectives. We look forward to a great partnership.”

The partnership is expected to bring the highest PR industry standards to the market and a greater variety of resources so that Syntax Communications will become a game changer for the industry.

LG Electronics (LG) today announced the launch of the latest DJ music device, with the most powerful sound, the LG CM9730 mini Hi-Fi system, known as the X-BOOM. This new LG X-Boom promises to be a huge success amongst the music community as it is specifically designed for music lovers interested in the scratch right jog dial and passion to be a DJ in their homes.

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The X-BOOM allows easy control and automation in mixing music using sound effects such as flanger, phaser, chorus and delay while also creating beats with backspin, crossfade, and beatbox or using scratch and voice sampling. Music lovers will enjoy songs on a totally different level as it boasts six beat-box, five voice samples and seven smart DJ effects, Latin EQ and dual USB. Additionally, the X-BOOM’s mini HiFi system features the world’s most powerful sound with 2300W RMS and 25000W PMPO that allow users to enjoy a potent sound output.

“We believe the X-BOOM will prove to be an important stepping stone for young musicians and passionate DJs who want to make a mark in the vibrant Middle East music community. At LG, we believe that music brings people together and the X-BOOM will do that with its easy to learn controls and great sound.” said Mr. D.Y. Kim, President of LG Electronics Gulf FZE.

The X-BOOM also boasts brilliant red color illumination on its LED speakers that match the beats of the music. Consumers can create their own playlist as well as eliminate the interval between songs by adding exciting beat box effect between songs.

ZONG, the first international brand of China mobile, recently promoted emerging designers at the PFDC Sunsilk Fashion Week 2013. Ever since its inception in Pakistan, ZONG has been trying to foster the talented youth of Pakistan through various initiatives at numerous platforms.

This year, ZONG decided to nurture the emerging designers who wanted to showcase their creations at the PFDC Sunsilk Fashion Week 2013. The lucky designers who participated in the ‘ZONG Promotes Emerging Talent’ show on Day-4 of PSFW were Arooj Ahmed, Daniyal Mubarik, Hamza Bokhari, Mahgul Rashid, Mohsin Ali and Schehrezade Sohail Muzammil.

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Speaking at the event, CFO of ZONG Mr. Feng Tuixian said, “We have always tried to encourage the capable people to come forward and show the world that Pakistan is full of ideas, flair and positivity.” He further added that ZONG’s efforts do not only represent promotion of technology in the country; they also symbolize the Company’s commitment to Pakistan.

This year the PFDC Sunsilk Fashion Week 2013 showcased a diversity of luxury/prèt collections from 47 designers, brands and textile houses over a period of 4 days, defining and presenting trends for 2013, focusing specifically on the regions' long hot summer months.

ZONG has supported sports, education and technology at several levels in the past. Last year they had signed a partnership agreement with Manchester United football club to bring the estimated 10 million football fans in Pakistan closer to Old Trafford.Under the same program ZONG sent 32 young football players to Manchester United Soccer School, Abu Dhabi for a 1 week training camp. Apart from this ZONG has also supported domestic T20 cricket, Shandur Polo Festival and Quaid-e-Azam Polo Championship.

Striving to provide ever greater value to its customers, Pakistan State Oil (PSO) has reached yet another technological milestone by introducing chip-based Smart Cards. These fuel cards are the first of their kind to be launched by any OMC in Pakistan.

The formal launch ceremony was organized under the theme of “Your World Just Got Smarter!" at DHA Golf Club, Karachi. The launch event featured high-profile guests and decision makers from across the corporate sector.

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Introduced with the objective of providing increased convenience for PSO card customers, these fuel cards incorporate added security features in the form of chip-based encryption technology which secures all customer information residing in the chip from unauthorized access. Usage of these cards will benefit corporate customers by facilitating administrative supervision, economizing fuel expenses and selection of customized cards options.

Speaking at the occasion, CEO & MD PSO, Mr. Naeem Yahya said, “Through the launch of this Smart Card, PSO has further underlined its standing as a customer-centric company which is continually introducing new products and services to provide ever greater benefits to the consumers at large.” During his speech the MD also reiterated PSO’s vision of transforming itself into an integrated Energy Company. He stated that in its efforts to achieve this goal, the nation’s leading public company has been introducing new innovative ideas to offer increased value for its customers.

The launch event started with an amazing LED dance performance by ActOne which was followed by an award ceremony in which leading corporate sectors of the country were awarded by Pakistan State Oil. The launch event also featured Laser Dance performance by a Srilankan performer. Acclaimed Pakistan rock band, Strings fueled up the audience with their electric performance.

Being the perfect fuel management solution for corporate entities as well as individual customers, PSO’s new chip-based fuel cards will undoubtedly set new standards for OMCs across Pakistan. With a well-established trend of innovation and continual improvement in customer service provision, PSO is committed to responsibly providing for the fuel needs of the nation.

LG Electronics (LG) today introduced the world’s first 84-inch Ultra HD TV in the Pakistan market. LG’s Ultra HD TV is the company’s response to growing consumer demand for larger, more immersive home TVs with greater functionality. The Ultra HD TV introduces a number of new smart features with the aim of providing greater convenience and simpler interaction.

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The launch of Ultra HD TV also marked the opening of LG’s ‘Brand Shop Cavalry Ground’ designed to serve the needs of customers by offering them the opportunity to experience LG’s latest products, tech-nologies and innovations – all under one roof.

“The 4K display market is still in its infancy but it was important for LG to claim a stake in this space,” said Mr. D.Y. Kim, President of LG Electronics GULF FZE, “LG’s Ultra HD TV represents a whole new level of home viewing experience because it offers every advanced technology we currently have to offer.” “We are extremely delighted to open these ‘Best Shops’ in order to better serve LG’s growing customer base in Pakistan. These brand shops will provide our customers easy access to our brands’ latest innovative tech-nology.” Mr. Kim further added.

The Brand Shop is designed in accordance with the quality of LG products. Thus, the shop is visually ap-pealing and offer convenience with customer protection. It was also noted that the quality of products of-fered and the array of friendly customer service personnel on ground at the showroom would make cus-tomers’ shopping experience a delight thereby encouraging patronage.

LG Ultra HD TV boasts astonishing picture quality with 8 million pixels per frame, four times the resolution (3840x2160) of existing Full HD TV panels, due in large part to LG’s advanced Triple XD Engine. The additional Resolution Upscaler Plus allows images from external sources such as hard drives and user-generated content websites to be rendered in higher detail.

Bringing this exciting new experience to the 3D entertainment arena, LG has equipped its Ultra HD TV with CINEMA 3D technology to ensure the impressively large display provides the most immersive view-ing experience possible. 3D Depth Control allows viewers to fine-tune the “distance” between near and far objects on the screen for a custom 3D experience. The 3D Sound Zooming feature then analyzes the on-screen objects to generate sound according to their location and movement.

LG’s newest Magic Remote allows users to intuitively access and navigate the Home Dashboard. LG’s Smart TV ecosystem now includes approximately 1,400 apps and access to a growing community of pre-mium content services such as 3D World with a wide array of movies and games. Even more media con-tent can be accessed via portable devices such as laptops, mobile phones, tablets and flash memory drives using Smart Share Plus. The imbedded 2D to 3D conversion engine expands the availability of 3D content and Dual Play takes head-to-head game play to a whole new level by allowing opponents to si-multaneously see different images on the same screen. With Dual Play, split-screen gaming is a thing of the past.

LG’s Ultra HD TV also features a 2.2 Speaker System consisting of two 10W speakers and two 15W woo-fers, which reinforce the sound to produce a lush audio experience that perfectly complements the ex-traordinary visuals produced by the massive screen, creating a theater-like experience in the home.