KARACHI JANUARY 28: Pakistan’s first organized web television channel was launched here in Karachi at a local hotel here. 247online.tv, which is the media arm of a multi-platform initiative, www.speakforchange.org, a website providing an opportunity to bloggers to express themselves, and interact with their audience through the Facebook page.
Explaining the concept behind the venture, the CEO, Faisal Qureshi said www.247online.tv provides the visual medium to discuss issues and ideas, using the social media platform with which the youth is more familiar. Its audience is mainly the youth that has somehow been neglected by the mainstream media.
Explaining the cross media platform, he explained about the website, www.speakforchange.org, that supports original content by bloggers. 247online.tv is the media arm of thisinitiative, while the Facebook page of Speak For Change allows for interactivity by the readers and viewers, over 230,000 of whom are following the page.
The venture was started in September, 2011, and has been steadily adding programming for different categories of audiences. In a short span of two months, its bouquet of bi-lingual content earned it the Pakistan Blog Award for the best video blog of 2011.
The launch was attended by the IT Minister of Sindh, Raza Haroon, prominent media personalities like Tahir A Khan and Seema Tahir, businessmen, civil society activists, and politicians like Ikhtiar Baig, Khushbakht Shujaat, Faisal Sabzwari, Nihal Hashmi,Dr. Arif Alvi, Jamil Yousuf, Nazim F. Haji, Hamid Maker, members of the academia, and prominent bloggers of Karachi.