The Awards office of the 12th Annual LUX Style Awards announced nominations in 22 categories in the field of television, music and fashion in Karachi yesterday. The three distinct juries that debated and voted for the TV, Music and Fashion nominations had an intensive and challenging task to narrow down to five nominations per category.

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The Film Jury refrained from suggesting any 2012 release for nomination this year.
The eight TV nominations were divided into satellite and terrestrial for the Best Serial, Best Actor/Actresses categories. The final winner for each of these categories is decided by Viewer’s Choice votes while Nominees for Best Director and Writer Awards will be decided via Jury Votes. Hum Tv’s mega blockbuster hit Humsafar has a presence in all relevant categories as it is now eligible for inclusion this year as against 2011 as per the rules of the LUX Style Awards. The competition in all TV categories is expected to be intense.
Competition for the nine Fashion Categories was tough and challenging. The Jury, made up of Fashion Editors and journalists across Pakistan voted for top five in each category. Fashion’s new vibrancy is gauged most by the entry of so many new practitioners in the Emerging Talent category. The other categories reflected the state of the industry with its blend of entrenched old guard still exciting with new ideas and the push up by vibrant new talent to edge them out and gain a foothold in the big design, styling and photography categories.
The LUX Style Awards for excellence in the field of Entertainment and Fashion in Pakistan are held annually and aired throughout the country on several national channels.



LUX STYLE AWARDS NOMINATIONS 2013
FILM NOMINATIONS
No film nomination in any category for 2012

TELEVISION NOMINATIONS
Best TV Play (Satellite)
Humsafar on Hum TV (Producer Momina Duraid)
Maat on Hum TV (Producer Amna Nawaz Khan)
Manjali on Geo Entertainment (Producer Humayun Saeed & Shezad Naseeb)
Mera Yaqeen on ARY Digital (Producer Asif Raza Mir & Babar Javed)
Shehre Zaat on Hum TV (Producer Abdullah Kadwani, Asad Qureshi & Momina Duraid)

Best TV Actress (Satellite)
Hina Dilpazeer for Qudusi Sahab Ki Bewa on ARY Digital
Mahira Khan for Humsafar on Hum TV
Mahvish Hayat for Mere Qatil Mere Dildar on Hum TV
Saba Hameed for Manjali on Geo Entertainment
Saba Qamar for Maat on Hum TV

Best TV Actor (Satellite)
Adnan Siddiqui for Mere Qatil Mere Dildar on Hum TV
Faisal Qureshi for Jahez on Geo Entertainment
Fawad Khan for Humsafar on Hum TV
Imran Aslam for Sanjha on Hum TV
Shahood Alvi for Mere Huzoor on Express Entertainment

Best TV Play (Terrestrial)
Mein on PTV (Producer Studio 63)
Mein Muhabbat aur Tum on A Plus (Producer Shehzad Chaudry)
Paayal on PTV (Producer Yamin Malik)
Qeemat on A Plus (Producer Kamran Khan)
Tilafi on PTV (Producer Humayun Saeed & Shahzad Naseeb)

Best TV Actress (Terrestrial)
Beenish Chohan for Chalo phir se Jee ke Dekhen on PTV
Fiza Ali for Love, Life aur Lahore on A Plus
Mahnoor Baloch for Tilafi on PTV
Mahvish Hayat for Mein on PTV
Resham for Ek Yaad Hai on A Plus

Best TV Actor (Terrestrial)
Babar Ali for Mein on PTV
Kashif Mehmood for Love, Life aur Lahore on A Plus
Nauman Ejaz for Qeemat on A Plus
Saleem Shaikh for Anokha Ladla II on PTV
Sami Khan for Mein on PTV

Best TV Director
Amna Nawaz for Maat on Hum TV
Hassam Hussain for Durr-e Shahwar on Hum TV
Kashif Nisar for Mein on PTV
Nadeem Baig for Manjali on Geo
Sarmad Khoosat for Humsafar on Hum TV

Best TV Writer
Amna Mufti for Jahez on Geo
Faiza Iftikhar for Bilquis Kaur on Hum TV
Khalil-ur-Rehman for Manjali on Geo
Seema Munaf for Tilafi on PTV
Umera Ahmed for Maat on Hum TV

MUSIC NOMINATIONS

Best Album
Chahar Balish by Sajjad Ali
Circus in the Sky by Usman Riaz
Khamoshi by Ayesha Omar
Naubahar by Dynoman
The Harvest by Sajid & Zeeshan

Song of the Year
Ankahi by Overload
Jaag by Jarar Malik
Kahani Purani by Mooroo
Katna Nae by Sajjad Ali
Pi Jaon by Farhan Saeed

Best Emerging Talent
Ahmed Siddiqui
Faaris Shafi
Mooroo
Naseer and Shahab
Sibti


Best Music Video Director
Farhad Humayun for Ankahi
Hammad Khan for Ane de
Sohaib Akhtar- for Khamoshi
Taimoor Salahuddin for Awam
Taimoor Salahuddin for Kahani Purani

Best Original Sound Track (OST)
Hain Yeh Silsilay by Zoe Viccaji for Tanhayan Naye Silsilay on ARY Digital
Matae Jaan by Bilal Khan for Matae Jaan on Hum TV
Roshan Sitara by Qurat ul Ain Baloch for Roshan Sitara on Hum TV
Yaar Ko Humne by Abida Parveen for Shehr-e-Zaat on Hum TV
Zindagi Gulzar Hai by Ali Zafar for Zindagi Gulzar Hai
FASHION NOMINATIONS
Model of the Year (Female)
Amna Ilyas
Ayyan
Cybil Chowdhry
Mehreen Syed
Rabia Butt

Model of the Year (Male)
Abbas Jafri
Ather Amin
Jahan-e-Khalid
Shehzad Noor
Waleed Khalid

Best Fashion Photographer
Azeem Sani
Fayyaz Ahmed
Guddu Shani
Nadir Feroz
Rizwan ul Haq

Best Hair and Make-up Artist
Creative Team at Nabila
Creative Team at Tariq Amin
Juju Haider & Shammal Quraishi at Toni&Guy, Lahore
Maram Azmat & Abroo Hashmi
Raana Khan

Achievement in Fashion Design - Luxury Pret
Shehla Chatoor
Iman Ahmed at Body Focus
Khadija Shah at Elan
Maheen Karim
Sania Maskatiya

Achievement in Fashion Design - Pret
Feeha Jamshed
Iman Ahmed at Body Focus
Sanam Chaudhry
Sania Maskatiya
Wardha Saleem

Best Menswear Designer
Ahmed Bham
Amir Adnan
Ammar Belal
Ismail Farid
Republic by Omar Farooq

Achievement in Fashion Design - Lawn
Khaadi by Khaadi
Mahnoush by Arjumand Amin
Orient by Deepak Perwani
Sana Safinaz by Sana Hashwani & Safinaz Muneer
So Kamaal by Elan


Best Emerging Talent
Misha Lakhani (Women’s wear designer)
Abdullah Haris (Photography)
Natasha’s Salon (Hair & Make Up Artist)
Saima Azhar (Modeling)
Sana Sarfaraz (Modeling)

Huawei Enterprise has signed a partnership agreement with EZY Infotech, adding the Pakistan-based ICT resellertoits authorised partner network in Pakistan. The partnership aims to increase the integration and optimization of ICT infrastructurein key sectors including government, healthcare, industry and finance.

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Huawei has appointed EZY Infotech as a distributor, drawing on their extensive customer base and local reach through its four offices based in major cities across Pakistan. EZY Infotech will provide its customerswith the latest Huawei products in enterprise networking and communications as well as a wide range of IT solutions to support the growth ofcloud computing, storage, and data centres.

Colin Hu, Managing Director of Huawei Enterprise in Pakistan, commented: “Huawei’s channel partner programme plays a vital role in our overall business strategy.The partnership with EZY Infotech represents our commitment in providing world class ICT solutions to our valued customers in Pakistan. EZY Infotech’s local knowledge and customer centric approach will help us tailor and deliver our technology to this rapidly evolving market”

Mr. Saeed Sheikh, Country Manager of EZY Infotech, added: “As Pakistan’s infrastructure continues to develop, so does the market’s need for ICT solutions that enable business growth. With our highly skilled engineers and Huawei’s highly customisabletechnologieswe will be in an even stronger position to help our customers overcome complex business changeless through innovative ICT solutions.”

2012 saw Huawei Enterprise invest heavily in the development of its Channel Partner Programme which has now become an integral part of the company’s growth strategy in the Middle East and Asia. In the enterprise market, Huawei offers an extensiveICT product and solution portfoliothat spans fromsecurity, enterprise network infrastructure, enterprise communications, data centres and industry applications. The company todayhas nearly 4,000 employees working in 14 offices covering ninecountries across the Middle East.

Emirates, one of the world's fastest growing airlines, today unveiled a new phase of its global Share a Smile campaign in partnership with Arsenal Football Club.
With the help of Emirates’ multilingual cabin crew, Arsenal players Mikel Arteta, Lukas Podolski, Wojciech Szczęsny and Theo Walcott share some well-loved football phrases in their own languages whilst showing off their footballing skills in a series of light-hearted videos.

Emirates Share a Smile was launched in February 2013. The first phase of the campaign featured 29 videos in 14 languages showcasing members of its cabin crew expressing quirky and unusual expressions and greetings from around the world.
The campaign was created by Emirates to help “globalistas” connect with each other through sharing the humourous, videos with their friends and family.

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“Emirates and Arsenal have been working together since 2004 and constantly look for new and innovative ways in which to extend our partnership”, said Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Emirates. “This is the first time we have worked with the team in this way and we hope the videos bring some smiles to football fans around the world, as well as perhaps helping them to learn some new footballing phrases.”

“Football is a global sport, and with its multilingual international outlook Emirates’ Share a Smile campaign is the perfect match for engaging with football fans around the world”, added Vinai Venkatesham, Arsenal’s Head of Global Partnerships. “The videos were filmed on a snowy English day and despite the weather the players had great fun showing off their tricks alongside the Emirates team and we hope our fans around the world enjoy watching them.”

Emirates and Arsenal have a long standing partnership and in December 2012 the airline extended its shirt partnership with the English Premier League club until the end of the 2018/2019 season. As part of the deal Arsenal’s home will continue to be known as Emirates Stadium up to 2028. The companies’ relationship also extends across a number of other areas including a grassroots football project. Opened in October 2009, Arsenal Soccer School based in Dubai at The Sevens, Emirates’ purpose-built sports facility, the school aims to develop football talents in the UAE and surrounding Gulf region through top-class training methods.

“Share a Smile” is the latest extension of Emirates’ global brand platform ‘Hello Tomorrow’. Launched in April 2012, the platform aims to inspire people across the world to explore and connect with each other across cultures and borders. To date, the videos have been viewed by nearly one million people worldwide.

The Arsenal Share a Smile videos can all be viewed and shared online by visiting: www.emiratesshareasmile.com or Emirates’ You Tube channel, www.youtube.com/Emirates.

New interpretation of world's most innovative smartphone captures the best low light images

Nokia today introduced the Nokia Lumia 925, a new interpretation of its award-winning flagship, the Nokia Lumia 920. The Nokia Lumia 925 introduces a metal design and showcases the latest PureView camera innovation, new features and third party applications coming to the Nokia Lumia range.

The Nokia Lumia 925 includes the most advanced lens technology and next generation imaging software to capture clearer, sharper pictures and video, including the best low light images. The Nokia Lumia 925 also introduces the new Nokia Smart Camera mode, coming as an update to all Lumia Windows Phone 8 smartphones. Nokia Smart Camera offers an easy way to capture ten images at once and edit the pictures with options like Best Shot, Action Shot, and Motion Focus for creating the perfect high quality image.

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Nokia also announced Hipstamatic's new app, Oggl, will arrive on Nokia Lumia smartphones, allowing people to take and share high quality pictures with like-minded creatives and photography enthusiasts from around the world. In addition to sharing photos on Oggl, users can simultaneously share photos on social networks including Facebook, Twitter, Foursquare, Tumblr, Flickr and Instagram.
"We keep innovating," said Jo Harlow, executive vice president of Nokia Smart Devices. "We're advancing experiences on the Nokia Lumia portfolio whether that means great new benefits for an existing Lumia owner, or bringing new showcase devices like the Nokia Lumia 925."
The Nokia Lumia 925 introduces metal for the first time to the Nokia Lumia range, bringing appeal and unique benefits like increased robustness. The polycarbonate back comes in white, grey or black. A wireless charging cover can be clipped onto the back of the phone to take advantage of Nokia's extensive wireless charging accessories and ecosystem. Covers, sold separately, come in white, black, yellow, and red.

Leading Nokia services, such as the HERE suite of integrated location and navigation services and Nokia Music for unlimited streaming of free music playlists, add to the great proposition offered by Nokia's latest smartphone.

The Nokia Lumia 925 is being introduced into Europe with Vodafone, along with other operator and retail partners. Patrick Chomet, group director of Terminals at Vodafone said: "The new Nokia Lumia 925 is a sleek and sophisticated smartphone delivering great performance and outstanding imaging. We look forward to offering the Nokia Lumia 925 across our markets on Vodafone Red, as well as other tariffs, enabling customers to make the most of their new smartphone on Vodafone's fast and reliable network. Vodafone customers will also have exclusive access to a 32GB version of the Nokia Lumia 925, giving them even more capacity to store all their content for personal and business use."

Terry Myerson, corporate vice president, Microsoft Windows Phone Division, added: "Together with Nokia, we continue to change the way people think about smartphone cameras. The work Nokia has done with the Lumia 925 further enhances the imaging capabilities of the Lumia smartphones."

In addition to Europe, the Nokia Lumia 925 will be introduced into the US by T-Mobile and into China by China Mobile and China Unicom. Sales are expected to start in the UK, Germany, Italy, Spain and China in June, followed by the US and a number of other markets. The Nokia Lumia 925 will be priced around 469 EUR before taxes and subsidies. Country-specific pricing and availability will be announced locally.

With the objective of revolutionizing the visage of mainstream fashion industry in Pakistan, Sunsilk being the lead sponsor of PFDC Sunsilk Fashion Week aims to establish new standards that can provide the fashion industry of Pakistan a novel and enlightened direction, begetting further progress and innovation. Sunsilk’s constant and unwavering support for the event testifies for its commitment, determination and confidence that the brand has shown towards encouraging new and fresh talent in the industry throughout all these years.

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However, this time the audience had something more interesting and fascinating to experience that will make this year’s event worth remembering. A highlighting feature taking place at PFDC Sunsilk Fashion Week 2013 year is the showcase of special Sunsilk collectible bottles in the Sunsilk Lounge on the Red Carpet during the prestigious event. Designed by the kingpins of Pakistani Fashion Industry and each of the bottles comprise diverse specification and distinctive features which will be unveiled everyday during the entire four day event in the most opulent and lavish style. The idea of collaborating with the fashion pundits for the special collectible bottles was brought forward by Catalyst PR & Marketing.
SUNSILK “SOFT & SMOOTH” BY MARIA B

Day 1 of the PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk ‘Soft and Smooth’ Fashion edition by none other than the undisputed queen of Pakistan’s fashion industry Maria Belal, known as Maria B. A graduate of Pakistan School of Fashion Design, Maria B has rocked the catwalks with her hip and glamorous designs, not only in Pakistan but also in Paris. Her design for Sunsilk Fashion Edition displays her elegance and 30 years of experience in the fashion industry.
“My bottle is bold, happy and full of shine” Says Maria B.
SUNSILK “HAIR FALL SOLUTION” BY HSY
Day 2 of PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk “Hair Fall Solution” Fashion Edition by the most stylish fashion icon and “King of Couture” Hassan Sheheryar Yasin. A graduate of PSFD and an affiliate of La Chambre Syndicate De La Couture Parisienne France, HSY’s design for Sunsilk Fashion Edition defined his philosophy of elegance, glamour and style.

“Glamour, Movement, Shine” HSY explains his design in three words.

SUNSILK “THICK & LONG” BY MAHEEN KARDAR ALI (KARMA)
Day 3 of PFDC Sunsilk Fashion Week, Sunsilk Fashion Edition “Thick & Long” designed by the brilliant Maheen Kardar Ali of Karma was unveiled. A graduate of the prestigious Pakistan School of Fashion design, Maheen’s Sunsilk Fashion Edition projects her creativity, excellence and dedication towards her work.

“Tapulicious 2”, a sequel of the scrumptious book was successfully launched by Markings Publishing at Indus Valley School of Art s and Architecture. Magnum, being the only sponsor of the book created perfect synergy by associating itself with the brand, both depicting “finer things in life”.

The launching ceremony was hosted by Hasan Amin started off by giving accolades to the acclaimed designer & author of the book, Tapu Javeri. Kiran Aman, Brand council member of Magnum was the first person called upon at the podium to speak about the event. Mr.Muneer Taufiq, Brand Manager Magnum was then called to share his views about the launch of the second book. Lastly, Tapu was invited to talk about the book who said” If you want a taste of my book, you’re going to have to eat it”.

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Tapulicious 2 is a continuance in the photographer’s series of photography books. This volume chronicles his days at Xtra magazine from the early 90s, to the present. Tapulicious 2 covers people from all walks of life from renowned model Aminah Haq, to prominent writers such as Hanif Qureshi and Arundati Roy, the famous Bilawal Zardari Bhutto, to the eminent names in the media world- Fawad Khan & Babra Sharif to legendary singers such as Boney M and Alamgir.

Tapu Javeri has progressed to becoming one of Pakistan’s most talked about and widely published photographers, starting from a tiny dark room at home almost 25 years ago. An Anthropology BA from Bard College, New York, prepared Javeri for observing the world while photography enabled him to frame it through a camera lens. Yet, Javeri’s style is more creatively assertive than observational. Both as an artist using mixed media (oils and photos) and a photographer, Javeri has always believed in a strategy of shock and awe, sometimes combining erotic themes with organic imagery at other times generating cheeky, ironic images that redefine the public’s notion of celebrities. In the 90’s he worked on the avante garde magazine Xtra as Photo Editor with co-author Arif Mahmood, painting a bathtub gold for actor Resham and coating boy band Awaz in luminous paint offset by black light. His work has appeared in numerous publications including Herald, Newsline, Gallerie (India) and Visage.

Speaking recently about the book Tapu javeri commented” “This book is a celebration through the years of not just fashion personalities, but interesting people from various backgrounds. Pulling out unseen images from my extensive archive, Tapulicious 2 packages and delivers them in an engaging way.”

The attendees including Maheen Khan, Nomi Ansari, Sanam Chaudhry, Zeba Bakhtiar, Wardha Saleem, Feeha Jamshed, Ayyan, Cheena Chapra, Fareshteh Aslam, TU Dawood, Nazneen Tariq and more.

A collective effort of Nadeem Mandviwalla & Jarjees Seja, The Platform is now open to unveil the dreams of young Pakistanis captured behind the lens

The Platform was launched today at Atrium Cinemas with the curtain raiser of Pakistan’s latest movie, Josh (Against the Grain). A collective initiative taken by Mr. Nadeem Mandviwalla and Mr. Jarjees Seja, The Platform has been created to showcase movies being made by young Pakistani filmmakers in pursuit of their dreams to make a contribution to Pakistani cinema and to share their fresh and unique vision of the world, whether new, risky, controversial or game-changing.

The glitzy affair was attended by the media, the entire cast and crew of the movie Josh and other guests.. The chief guest of the event was renowned Filmstar / Director Madam Sangeeta. Among other key personal, Mr. Salman Iqbal, Founder & CEO ARY Digital Network also attended the event.The guests enjoyed the trailer of the movie Josh and seemed eager to watch the entire movie which will be officially launched in Pakistani cinemas on Eid ul Fitr.

Speaking about her debut feature film, Josh, Iram Parveen Bilal, the film Writer, Director, Producer said, “Being a newcomer in local cinema, coming from an unrelated rigorous science background and with no prior industry connections, I was fortunate to have this opportunity. We are honored to be selected as the curtain raiser film for The Platform. My first feature film, JOSH, is set to hit cinemas this Eid ul Fitr, insha’Allah. This one is for you, the underdog, and of course, my team!”

Talking about the philosophy behind The Platform, Mr. Nadeem Mandviwalla, said, “With the launch of The Platform, we want to play our part to help revive Pakistani cinema in a hope that maybe some of these young dreams will find their wings and sore high in the sky and may be their flight will become the much needed beacon of light and will breathe new life into the Pakistani cinema.”

Commenting on the occasion, Mohammad Jerjees Seja, CEO, ARY Digital Network said, “ARY Digital Network , the most watched Televisoin network of Pakistan after playing a major role in the revival of Pakistani Dramas on television , we are elated about the launch of The Platform in Pakistan. In our effort to give a chance to contemporary film-makers of Pakistan from grass roots to bring their stories to limelight and also contribute once again in the revival of Pakistani Movies in Cinemas, we decided to join hands with Mandviwalla Entertainment because it is a well-known and pioneers in Pakistan’s cinema industry. The establishment of The Platform is the proof of the fact that we have faith in the potential of our youth and we are convinced that sometimes all they need is a platform to show their magic to the world and share their art with others. With movie culture becoming popular in Pakistan, I think it is the perfect time to showcase movies of an alternative genre to the niche market. With The Platform, we want to give the movie lovers a chance to get inspired and believe in new possibilities. The movie Josh is a case in point at the moment; hence it became our movie of choice for curtain raiser at our launch event. Movies like Josh are a testimony to the high potential of young Pakistani film-makers.”

The launch of The Platform concluded on a positive note where everyone was excited about the release of Josh and the new opportunities that The Platform is likely to bring for the new breed of cinema crowd as well as upcoming filmmakers of Pakistan who are eager to roll the camera to unravel their stories and captivate audiences.

In the midst of plethora of multitude of brands such as Ayesha Hasan, SanaSafinaz, Maheen Karim, Ali Xeeshan showcasing their collection in an aura of effervescence at PFDC, one could not miss out on Magnum Bar setup, which added a jovial element to the magnificent event. Magnum’s Brand ambassador was the iconic Ayaan.

Magnum introduced an exclusive concept with the theme being ‘make your own chocolate’. This allowed the crowd to indulge in chocolate madness and enabling them to add a drizzle of their most desired chocolate flavor.

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Magnum’s ice cream was made available in three distinct variants including Magnum Classic, Magnum Almond, & Magnum Chocolate Truffle. Magnum Classic is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate; Magnum Almond is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy toasted almonds & Magnum Chocolate Truffle has chocolate truffles surrounding soft chocolate ice cream covered with thick and cracking Belgian Dark chocolate.

The guest in attendance included crème la de crème of the fashion world and esteemed personalities including Ayesha hashwani, Tapu javeri, Huma Adnan, Frieha Altaf, Shehla & Salim Chatoor.

Nando’s the famous Afro Portuguese Flame Grilled Chicken known for its tongue in cheek bold advertising and social commentary based Topcials has once again struck a peri~licous chord with its customers. Nando’s has true to its history and legacy of witty and humourous taglines has cashed in on the Elections fervour and used the opportunity to talk about their new Menu additions. Quite intellignelty maintaining a netural stance and staying true to their roots Nando’s has made a make belief party called “ NPP” aptly called “Nando’s Peri Party” in full and instead of having a Manifesto they have included a “ Menufesto” in their communciation. The billboards have been placed in some key locations across Karachi , Lhr and Isd and Nando’s social media platforms have been abuzz with engaging contests / polls about the same. The creatives portray the look of a typical political candidate based banner with a Nando’s twist -complete with a party mascot / symbol which in this case is ofcourse the Nando’s Cockerel. Nando’s goes on to talk about the “ peri~omises “ it hasn’t broken to its customers and offering “ More Peri power to the people” and ofcourse ending “ Hunger strikes” through NPP.

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Nando’s has added some great new Menu items in sides, salads and mains and is further elaborating on the same through social media based activities. Click on the link below for a look at the Nando’s Menu-Festo- which is more of a Menu-Feasto rather !
https://www.facebook.com/nandospak/app_337670556303383

So who’s in for Voting for the chicken ? After all its has offered “ 12 years of non stop Flame grilled Peri~Fection” !

Samsung Electronics Pakistan announced the launch of fourth generation GALAXY S, the GALAXY S 4, designed to get you closer to what matters in life and bring your world together.

Understanding what matters most to us in our lives, the Samsung GALAXY S 4 was developed to redefine the way we live and to maximize our fulfillment of life. This sleek and innovative smartphone makes every moment of life very meaningful; it understands the value of relationships, enabling true connections with friends and family. It believes in the importance of an effortless user experience, making your life easy and hassle-free; and, it empowers your life, helping take care of your well-being.

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The beauty of the phone is the highly crafted design encompassing a larger screen size and battery, minimized bezel; all housed in a light (130g) and slim (7.9mm) shape. The Samsung GALAXY S 4 is slimmer yet stronger, with less to hold yet more to see. It has come up with simply unreal beauty. At launch, two color options will be available - Black Mist and White Frost; with a variety of additional color options to follow later this year.

“With the GALAXY S 4, Samsung is again going to enhance the way we live,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung. “All the innovative features of GALAXY S 4 were developed based on the insights and needs we found from our consumers all around the world. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.”

On the upcoming launch of Samsung Galaxy S4 in Pakistan Managing Director of Samsung Electronics Mr. Jung Huyn Park said, “The showcasing of the anxiously awaited Samsung Galaxy S4 in Pakistan is definitely a breakthrough moment”.
He further added, “Smartphone market in Pakistan is highly auspicious for companies like Samsung to launch their products. The kind of smartphones people like here is definitely an opportunity that Samsung can capitalize on in times to come.”

Mr. Farid Ullah Jan, also took the opportunity to express his views on the forthcoming launch. “Smartphone culture in Pakistan has evolved unprecedentedly and this is manifested in their increased liking for phones that offer them diverse and easy to use features in terms of accessibility and interactivity”.



“Samsung Galaxy S4 is a phone that is line with these developing consumer trends, and hence its arrival in Pakistani markets can help the brand boost its consumer base in these countries”, he said.


The milestone launch event of Galaxy S4 commenced with an amazing dance performance, which was a rendition of the viral song Gangam Style by Psy. Amna Kardar hosted the guests towards the blue carpet. This followed Natasha, Master of Ceremonies who whereby invited Mr. John Park, Managing Director of Samsung Pakistan to present a preface product presentation. She then invited Mr.Faridullah, Business Head of Mobile Phones in Pakistan & Mr. Ahmed Babar at the podium to highlight the key features of Galaxy S4.

Since Samsung and its products are synonymous to making a unique style statement, prominent fashion designer Ali Xeeshan provided a glimpse of how Samsung technology and fashion go hand in hand with his latest LED dress collection. The one of its kind ramp walk featured models such as Faiza Ansari, Nida Bangesh, Daniya and Humaima Malik who being the brand ambassador and the face of the Galaxy series will finally unveil Galaxy S4.

The final segment of entertainment for the evening was a vitalizing musical performance by the King of Bhangra ‘Sukhbir’.