Lahore: – Shan Foods is a leading food products company in Pakistan, exporting massive volumes of high quality spices, pickles, desserts and Aged-Basmati Rice to Europe, USA, Middle East and other quality conscious markets. Recently, Shan foods organized a promotional drive in which Cooking Competitions were held in several renowned Girls Colleges throughout Lahore.
This campaign focused on promoting the recently launched Shan Oriental-Recipe Range.
Shan Foods managerial staff visited various colleges around town to promote the Oriental Recipe products among young college girls. At these colleges, they organized live cooking demos, arranged with a theme of cooking competitions, where the participants were given opportunities to cook and decorate dishes using the Oriental Recipes. The participants were judged by a highly experienced chef, invited from the College of Tourism & Hotel Management (COTHM), Lahore. At the end of each competition, the winners were presented with souvenirs from Shan Foods.
Mr. Dawar Ali Khan, Brand Manager at Shan Foods, present during the event said, “The Oriental recipes launched by Shan are rapidly gaining popularity among the Pakistani consumers, with their authentic taste and high quality. This campaign was not only aimed at developing cooking skills but also to educate that Shan Foods looks for perfection at all aspects of production to provide ultimate food experience to its consumers. Over the past 3 decades, the “JUST PERFECT” quality of Shan Food products and our Research Approach have received great appreciation from consumers in over 56 countries around the globe”.
During the entire campaign, the Jang group gave media coverage to these exciting activities. Shan’s Oriental Recipes received great admiration from thousands of participants, while the competent judge expressed his positive remarks about the taste and health, and convenience benefits of Shan’s Oriental Recipes. Shan foods’ commitment to create “JUST PERFECT” authentic tastes in Pakistani dishes and Oriental foods was appreciated by the college students.