KARACHI: Pakistan Tele-communication Company Limited (PTCL) has retained its growth and expansion in broadband sector as number of subscribers tripled and area of coverage doubled in one year.
The biggest fixed-line telephony operator remained the market leader in the broadband sector with its growing DSL (Digital Subscriber Line) users across the country despite emerging number of operators, offering service on competitive charges along with other value added features.
PTCL’s number of subscribers has surged more than 0.3 million by the end of December 2009, which were stood at 0.1 million by the end of same month of previous year.
According to the official figures, the company has grabbed more than 336,000 subscribers by the end of first half of current fiscal year 2009-10.
The company’s penetration has increased to more than 200 small and big cities of the country, which was available in only 100 cities by the end of December 2008, showing 100 percent growth.
PTCL has entered the broadband market in 2007, whose network was then spread to 3 major cities of the country.
Since the launch of broadband services, the company has enhanced its DSL speed along with unlimited downloading for attracting customers in the highly competitive market.
Analysts of the telecom sector said PTCL’s student package has played a significant role in the widening of its subscribers base and caused substantial growth in its revenue.
Besides multiple other value-added services introduced through DSL connection such as Smart TV and free access to movies, music, classical Pakistani dramas and cricket matches, educational and religious content under its broadband package also helped operator to grab lion share of the market.
PTCL recorded net profit of Rs 5.354 billion July-December 2009 compared to Rs 5.314 billion recorded in the same period last year. On consolidated basis, for half year ended December 31, 2009, the telecom group earned Rs 6.7 billion profit-after-tax and posted 13 percent growth compared to same period of last year.