ISLAMABAD : Telenor Pakistan has launched the 'Karo Mumkin' campaign with the aim to position itself, as a leader in innovation, and provide the people with a platform for inspiration and realisation of possibilities The campaign is designed to showcase the vision of Telenor Pakistan, which seeks to explore new business opportunities in telecommunications, financial services and media. The occasion also marks Telenor Pakistan's 5th anniversary.

Director Marketing Telenor Pakistan Usman Javaid introduced the 'Karo Mumkin' campaign. "Everyone has an idea or a dream that they wish to transform into reality. With its products and services, Telenor Pakistan hopes to inspire hope and self-belief in the people of Pakistan. Just recently, Telenor Pakistan transformed an opportunity into an achievement by launching the country's first real mobile banking service, easypaisa. In the same tradition, we aspire to extend this faith to everyone that any possibility can be realised if pursued with commitment, confidence and belief," said Usman.

In the past five years, the company has introduced a number of revolutionary first's, creating the second largest mobile network, and providing the country's widest EDGE-enabled GPRS connectivity with a strong rural foot-print. It is the largest European investor in Pakistan having invested more than $2 billion, and has several corporate responsibility initiatives to its credit.

The 'Karo Mumkin' campaign invites people to realise possibilities by coming forward and sharing ideas. Participants can register on the 'Karo Mumkin' web portal and respond to the question "Where do you see Pakistan in the future?" An idea that best describes the future Pakistan will be selected by a national jury of specialists as well as public voting and aired on the "Karo Mumkin" TV show.

KARACHI: Moazzam Ali Khan, head of public relations & corporate social responsibility at Ufone, has secured the APNS award for the best public relations officer from the private sector.

The award was handed over to Khan by President Asif Ali Zardari at the recently held APNS award ceremony at the presidency.†The 19th & 20th APNS awards 2010 paid tribute to all those who are striving for a better tomorrow and also gave credit to all public relations officers in the private and public sectors. Federal Minister for Information & Broadcasting Qamar Zaman Kaira besides top media bosses and other important government officials were present on the occasion.

Akbar Khan, chief marketing officer Ufone, said this is a great moment for all of us at Ufone and I am proud to see that our valued employees have stood out as humble and hard working individuals. I would like to take this opportunity to wish Moazzam the very best and this should stand as a precedence and motivation to all other employees at Ufone.

Khan said I am overwhelmed with the honour that the representative body of the print media has given me and I look forward to a growing and strengthening relationship with the media in Pakistan.

KARACHI: Making its products more affordable for its valued customers, Pakistan Telecommunication Company has launched more economical and exciting EVO packages ranging from as low as Rs 799 only. The packages are designed with all sort of customer-base in mind, either they are casual surfers on the go or the users who need to be connected all the time. EVO is offering new EVO GO 1GB package for casual surfers at an amazing price of Rs 799 only.

KARACHI : Mark Mobiles, an emerging mobile phone brand in Pakistan, on 8th March announced the launch of their new & exciting mobile phone MARK6010. The brilliant multimedia functionality and easy usability makes MARK6010 an essential companion for every mobile savvy user.

MARK6010 brings together advance usability, top of the range style, and a fun-dynamic multimedia experience, all in a very affordable price. With features like unlimited SMS support and unique "Mark Hot Keys", the MARK6010 has taken user friendliness to the next level.-

ISLAMABAD: Pakistan Telecommunication Company Ltd (PTCL) has set up One Stop Shops (OSS) to make its customer access easier and convenient. These shops offers one window operations ie a host of products and services which include Order Booking for PSTN, broadband, Smart TV, sale and support for Wireless Local Loop (post and prepaid) and EVO Wireless Broadband; billing services (payments and issue resolution), general inquiries, Information Services and complaint handling.

There are 129 shops set up at different strategic locations in many cities and towns across Pakistan. OSS are handled by dedicated staff of 700 well trained customer services representatives and supervisors to facilitate the customers. These OSS shops are also provided with upgraded and unmatched modern ambience along with the state of art IT systems in place to provide unmatched services to the PTCL consumers.

Customer services representatives at the OSS are provided with regular and periodic training on products and services to keep them up-to-date. They are also provided with current information on all the new promos and offerings for better customer handling.

Soft skills training are also regularly provided so that the representatives always present courteously to customers from varying backgrounds and different walks of lives. SEVP Commercial Naveed Saeed marked the set up of these shops a milestone in the way of PTCL becoming a more customer-oriented organisation

Karachi,: Coca-Cola and WWF Pakistan’s partnership on improving sub-watershed management and creating environmental awareness in Ayubia National Park has delivered exceptional results in its first year. The main aim of the project is to initiate environmental conservation activities and create awareness about protecting our natural habitat.

Expressing his views about the project Rizwan U. Khan, Country Manager, Pakistan & Afghanistan, The Coca-Cola Export Corporation said that Coca-Cola is supporting this long-term project that deserves special mention. “Pakistan is a water-stressed country, a situation which is going to worsen in the coming years. Coca-Cola strives to create sustainable partnerships and therefore have partnered with WWF Pakistan for this unique project to improve sub-watershed management and environmental awareness in Ayubia National Park and surrounding villages”.

The project has progressed by improving the availability of water to the communities through watershed management. Approximately 15,000 tube plants have already been raised for forest nurseries. To stop soil erosion, the project has built check dams and treated several hectares of landslides. More than 15.25 hectares have been covered by plantation of indigenous species of trees and more than 775 fruit trees have been planted. A clean drinking water filtration plant for the local community is also fully operational.

Ali Hassan Habib, Director General, WWF-Pakistan said, “It has been 16 months since Coca-Cola and WWF-Pakistan embarked on this journey to conserve the environment. A rigorous amount of work has been performed to protect the resources of this particular area while developing habits to conserve nature. However, there is still is a long way to go and I hope more people will join us in this environmental cause”.

In the second phase, the project will construct 70 rain water harvesting structures, provide more solar powered ovens to reduce dependency on fuel wood and plant further 10,000 trees in the area.

Lahore: – Shan Foods is a leading food products company in Pakistan, exporting massive volumes of high quality spices, pickles, desserts and Aged-Basmati Rice to Europe, USA, Middle East and other quality conscious markets. Recently, Shan foods organized a promotional drive in which Cooking Competitions were held in several renowned Girls Colleges throughout Lahore.

This campaign focused on promoting the recently launched Shan Oriental-Recipe Range.
Shan Foods managerial staff visited various colleges around town to promote the Oriental Recipe products among young college girls. At these colleges, they organized live cooking demos, arranged with a theme of cooking competitions, where the participants were given opportunities to cook and decorate dishes using the Oriental Recipes. The participants were judged by a highly experienced chef, invited from the College of Tourism & Hotel Management (COTHM), Lahore. At the end of each competition, the winners were presented with souvenirs from Shan Foods.

Mr. Dawar Ali Khan, Brand Manager at Shan Foods, present during the event said, “The Oriental recipes launched by Shan are rapidly gaining popularity among the Pakistani consumers, with their authentic taste and high quality. This campaign was not only aimed at developing cooking skills but also to educate that Shan Foods looks for perfection at all aspects of production to provide ultimate food experience to its consumers. Over the past 3 decades, the “JUST PERFECT” quality of Shan Food products and our Research Approach have received great appreciation from consumers in over 56 countries around the globe”.

During the entire campaign, the Jang group gave media coverage to these exciting activities. Shan’s Oriental Recipes received great admiration from thousands of participants, while the competent judge expressed his positive remarks about the taste and health, and convenience benefits of Shan’s Oriental Recipes. Shan foods’ commitment to create “JUST PERFECT” authentic tastes in Pakistani dishes and Oriental foods was appreciated by the college students.

KARACHI: The exporters of textile sector should introduce more and more branding in the value added products for export in the international market. Federal Advisor on Textile, Dr Mirza Ikhtiar Baig at a launching ceremony of value added product said on Thursday, “There is a strong need to have branded products to increase our exports and market share in the international market”.

ISLAMABAD: MCB Mobile, a mobile payments service launched by MCB in July 2009, crossed a billion rupees in payments with over half million transactions in a short span of time. Qasif Shahid, Head of Remote Banking at MCB said, “In today’s dynamic environment where time equates money, MCB Mobile provides immense transactional convenience. Our customers enjoy the comforts of making payments, re-charging mobile phone balance, paying utility bills and managing their banking relationships in a quick, easy and secure manner not just for themselves but for their loved ones as well.”

KARACHI: Cellular phone subscribers’ base has witnessed a significant contraction by 2.22 percent in January as the result of ongoing correction process in the sector. The Pakistan Telecomm-unication Authority’s (PTA) latest statistics has shown decline of 2.17 million users in the overall sector, which has reduced the teledensity of the country by 1.4 percent to 58.20 percent by the end of January. The number of total subscribers now stands at 95.4 million in the country after reducing from 97.57 million in a month. For the first time, the number of cellular phone connections has witnessed a negative growth in the current fiscal year 2009-10. Since the beginning of the current fiscal year 2009-10, the cellular phone sector has been going on the modest growth track as the competition has saturated the market of telephony service. The cellular phone growth witnessed more than one percent growth only in July 2009 by 1.28 percent. Telecom experts forecast this negative growth to continue in the coming months owing to the correction process of the sector launched in October 2009 by PTA. Since the launch of new SIM Information System-668, a large number of SIMs were found unregistered on Computerized National Identity Card (CNIC) and cellular phone operators had to be involved in this campaign to block unwanted or extra SIMs and reissue them to the existing users by rectifying subscribers’ data. Officials of the cellular phone companies said that operators were endeavoring to retain their subscribers by rectifying data of non-users and users in order to avoid losing customers, however, a substantial number of customers did prefer to buy new SIMs or use other SIMs rather than standing in the long queues for rectification of data. muhammad yasir